This podcast interview focuses on the entrepreneurial journey to sustain in a heavily competitive market. My guest is Niklas Hanitsch, Co-founder and CEO of SECJUR.

Niklas is a tech entrepreneur on a Mission. He was an idealist punk who turned lawyer, then SaaS founder. He's got deep expertise in data privacy, compliance, and agile product development. And entered the prestigious Top 40 under 40 list by Capital Magazine in November 2023.

Over the years, he grew the belief that while data protection and compliance requirements are important, the implementation should not become a stumbling block for companies.

And that became the big idea behind SECJUR, an AI-driven compliance automation platform, which he founded in December 2017.

Their vision: A world where businesses are always compliant, but never have to think about it.

And this inspired me, and hence I invited Niklas to my podcast. We explore how personal tragedy grew into entrepreneurial drive. He shares how he bootstrapped the company towards growth, navigated fundraising during a recession, and built a resilient team culture from the start. Beyond that, he elaborates on his frameworks for strategic decision-making, hiring for values fit, and relentlessly delivering customer value. Last but not least he shares practical advice on how to stay motivated and sane in the crazy world of building a software business.

Here's one of his quotes:

"Bootstrapping was definitely something that made us successful because we had time to really focus on the business and not focus on fundraising, on report creating reports and stuff like this. So we learned a lot about what customers really want in that time, because we could spend all our time with customers."

During this interview, you will learn four things:

1. How Bootstrapping gave him an advantage you cannot get when you start your venture with VC backing. 2. His approach to staying ahead of the competition as the market gets more crowded. 3. His advice (having been a lawyer himself) on how to go about committing to contracts 4. His 3-step framework for hiring talent

For more information about the guest from this week:

Niklas Hanitsch • Website: SECJUR