#268 - Joran Hofman, CEO Reditus - on Growing MRR without high upfront cost

This podcast interview focuses on product innovation that has the power to enable every PLG B2B SaaS company grow their MRR without high upfront costs. My guest is Joran Hofman, CEO of Reditus. Joran is a tech entrepreneur on a mission. Back in 2020 he was an affiliate for 80+ SaaS tools and was generating an average of 30k in organic visits each month. Due to the issues he experienced with the current affiliate management software tools, it never resulted in the passive income he was hoping for. After getting frustrated time & time again by the clunky affiliate management software and losing precious affiliate revenue, he decided to solve the problem at the core. This is how Reditus was born. Their mantra: When the affiliate does well, so will B2B SaaS companies; in the end, so will Reditus. This inspired me, and hence I invited Joran to my podcast. We explore his journey into affiliate marketing and the founding of his B2B SaaS company. He shares his biggest challenges on his early journey, such as a complete rebuild of his platform - and discusses how tuning segmentation has helped to optimize traction. He also reveals the secrets to helping his customers, B2B SaaS companies, get irresistible value from his platform. Last but not least, he provides two pieces of advice that peer B2B SaaS CEOs can do their advantage with. Here's one of his quotes What we're trying to build is a huge network with people who have access to your ideal customer profile. So it's not just building a network of affiliates. It's also knowing what kind of reach they have and where they have their reach so you can really tap into their market. The ideal world is that they have a channel where they don't have to pay upfront costs to actually do marketing because that's the huge benefit of affiliate marketing. During this interview, you will learn four things:

Why the definition of a Minimum Viable Product puts you on a dangerous path as a startup.

His first principles (one being prioritizing quality over quantity) to create leveraged results

What are the critical ingredients to get right if you want to grow your business through affiliation

How adopting a freemium model with an affiliate program can be an effective way to encourage user adoption, revenue generation and competitive advantage.

For more information about the guest from this week:

Joran Hofman

Website Reditus

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