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Lyt når som helst, hvor som helst 

Ton Dobbe

For B2B SaaS founders who are done blending in. 

The Remarkable SaaS Podcast features unfiltered conversations with SaaS founders navigating the real challenges of building software that matters. 

Hosted by Ton Dobbe, author of The Remarkable Effect, each episode zooms in on one of the 10 traits that define remarkable software companies—like offering something truly valuable and desirable, and aiming to be different, not just better. 

Some guests are scaling fast. Others are still in the trenches—but all share hard-won lessons about what it really takes to create pull, shorten sales cycles, and become the only logical choice in their market. 

Expect: 

Honest conversations—no hype, no theory 

Tactical insights from sales-led SaaS founders 

Practical ideas you can apply to sharpen your product and your positioning 

If you're building a SaaS business that deserves attention—not just more noise—this podcast is for you.

Tech Entrepreneur on a Mission Podcast

This podcast interview focuses on the entrepreneurial journey to eliminate the risk that cost businesses thousands of $ per second of downtime. My guest is Ozan Unlu, Founder and CEO of Edge Delta.
Ozan has had an unconventional career path that spans multiple disciplines. He started as a nanoscientist and researcher before transitioning into the tech world.
His professional journey includes roles at major tech companies. He worked as a Software Development Lead and Program Manager at Microsoft, and as a Senior Solutions Architect at Sumo Logic.
In September 2018, he founded Edge Delta after recognizing the need for a new approach to handling the exponential growth of data in modern organizations.
Their mission: Change the way enterprises manage their data - particularly in mission-critical systems.
And this inspired me, and hence I invited Ozan to my podcast. We explore what it takes to navigate the complexities of building a successful B2B SaaS company in a competitive landscape. He elaborates on his approach to solving mission-critical problems and building credibility in deep-tech enterprise markets around a new category. Ozan also shares how he's maintaining a long-term vision while addressing urgent needs - and what he's doing differently to assemble and align a world-class team. Lastly, he discusses the challenges of market education, gaining early adopters, and scaling efficiently. 

Here's one of his quotes
If you're at an early-stage startup, look at how you're solving problems. Don't put more problems on other people's plates. Say, “Hey, this is how I'm solving a problem. This is what I think is the best approach.” And if people disagree with you, just make sure you're walking away with a mutual commitment. 
We do this all the time, whether it's myself or someone else at the company where you say, You know what, I disagree, but I'm committed. Let's go do it that way. 
That's super important because when you're dealing with companies that make hundreds of millions of dollars in profits a day, that is very hard to fight against if you aren't all in lockstep and marching forward.

During this interview, you will learn four things:

What he learned from their rapid growth period (6x employees in one year) and what he'd do differently next time.

Why he's saying no to companies like Apple (even though they might be able to help them).

Why he continues to focus on solving big technical problems rather than taking an easier route.

What he's done to build credibility and trust in the market.

For more information about the guest from this week:

Ozan Unlu

Website: Edge Delta

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My promise: It’s short. To the point. Inspiring. And valuable.

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#342 - Ozan Unlu, CEO of Edge Delta - on solving critical business problems.

This podcast interview focuses on the entrepreneurial journey to build a global SaaS company with 25 million users without venture funding. My guest is Aytekin Tank, Founder and CEO of Jotform.
Aytekin founded Jotform in 2006, creating a pioneering WYSIWYG online form builder that has grown to serve over 25 million users worldwide today. 
What's remarkable is that he bootstrapped the company from the ground up. This allowed Jotform to remain 100% independent and define its own rules and company culture as it grew.
Under his leadership, Jotform has experienced impressive international growth, with offices in seven different cities around the world. Their growth and style were recognized as Jotform was named one of the "Best Privately-Owned Companies in America" by Entrepreneur Magazine.
Aytekin is not just a successful entrepreneur but also an automation enthusiast. He recently published a book titled "Automate Your Busywork. His book shares his insights on the automation philosophy he applied to grow Jotform.
This inspired me, so I invited Aytekin to my podcast. We explore his biggest lessons learned from bootstrapping a form-building tool to leading a global company with 25 million users. He elaborates on his approach around continuous innovation and maintaining momentum (rather than worrying about competitors) and shares his insights on prioritizing product development and growth. Last but not least, he talks about how he recently gave new meaning to his 'Founder’ role and why every SaaS entrepreneur should do that.
Here's one of his quotes
Being a founder is not just about leading a team, coaching a team, managing a team. But it's also about improving myself, growing myself. Because being a founder is about growth. It's about growth mindset. It's about growing yourself with the company. It's about growing your company. And it requires some dedication to do that - growing knowledge and learning.

During this interview, you will learn four things:

How he's working with customers to ensure JotForm's success

His first principles for managing growth and avoiding getting bogged down in busy work.

How he's organized his development teams and their rituals to ensure momentum on the one hand and optimal alignment on the other hand.

How he approached competition from Google Forms to come out stronger themselves. 

For more information about the guest from this week:

Aytekin Tank

Website: Jotform

Subscribe to the Daily SaaS Reflection
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Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.
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#343 - Aytekin Tank, CEO Jotform - on continuous innovation and momentum

This podcast interview focuses on the challenges and strategies of implementing product-led growth (PLG) effectively (and when to stay out of PLG). My guest is Wes Bush, product-led growth pioneer, founder of Productled.com, and bestselling author.
Wes is widely recognized as one of the pioneers of the product-led growth movement, challenging an entire industry to rethink their approach to SaaS growth.
In 2016, he introduced a freemium product at Vidyard that gained over 100,000 users in less than 12 months, sparking his passion for PLG.
He's a Bestselling Author: His book "Product-Led Growth: How to Build a Product That Sells Itself" has sold over 100,000 copies globally, primarily through word-of-mouth. 
Meanwhile, he has partnered with 408+ SaaS companies to generate over $1bn in self-serve revenue.
Based on that experience, he recently released his new book, The Product-Led Playbook, to discover a simple system to scale your SaaS to 7, 8, or even 9 figures in self-serve revenue with a small team.
His vision: For every company to have a free product experience that enables them to serve before they sell. 
This inspired me, and hence, I invited Wes to my podcast. We explore the critical differences between successful and unsuccessful PLG implementations. He highlights the importance of treating PLG as a comprehensive business strategy, not merely a product or marketing tactic. We discuss the importance of choosing the right go-to-market strategy based on product complexity and value addition. I.e., when to opt for Sales-led Growth, and when for Product-Led growth. Last but not least, he shares his framework for deciding what to offer at no cost. 

Here's one of his quotes
What separates the companies that really see success with product-led growth versus the ones that don't? ... They are thinking about product-led growth not just as a product thing; they are treating it as a company thing. They are actually building a product-led business.

During this interview, you will learn four things:

What key questions to ask to determine which approach fits your SaaS company better 

What's required to be crystal clear about before implementing PLG? 

Why he believes a hybrid PLG + Sales-led growth approach will become dominant (60%+) for B2B SaaS, with pure PLG and pure sales-led each around 20%

What we can learn from PLG when it comes to building better websites?

For more information about the guest from this week:

Wes Bush

Website: Productled.com

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.

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#344 - Wes Bush, Founder of Productled.com - on product-led business transformation

This podcast interview focuses on the entrepreneurial journey to democratize customer evidence and change the way B2B software buying decisions are made. 

My guest is Evan Huck, Co-founder and CEO of UserEvidence.

Evan's journey in the tech industry is a testament to his entrepreneurial spirit and sales acumen. He started his career as an SDR (Sales Development Representative) in 2010, joining TechValidate as their first sales employee. This early experience laid the foundation for his future success.

What's remarkable about Evan's career trajectory is how he rapidly climbed the ranks in sales leadership. At TechValidate, he built and managed the sales organization, growing it to a 50-person team. His success in this role led to TechValidate's acquisition by SurveyMonkey in 2015, where Evan continued to excel in enterprise sales leadership positions.

Despite his success in larger companies, Evan's passion for early-stage startups led him to co-found UserEvidence in August 2020. This move was inspired by his firsthand experience of the pain points in B2B sales and marketing, particularly the challenge of creating and leveraging customer stories at scale.

Their mission: Helping quality software vendors with satisfied customers stand out in a noisy marketplace.

And this inspired me, and hence I invited Evan to my podcast. We explore how the process of collecting quality customer evidence is still broken. Evan explains how they're approaching the problem in a way that was unthinkable before. He shares strategies for cutting through the intense market noise today. Last but not least he elaborates his lessons learned from building successful sales teams from the ground up with junior talent.

Here's one of his quotes

What we're trying to do is introduce some truth or scientific rigor or data driven approach to helping buyers assess the value that a vendor is delivering. 
I'd argue that the stakes are getting a little bit higher today, where there is a big cost if you get something wrong. Without infinite budgets now and infinite VC funding like you kind of got to get it right. 

During this interview, you will learn four things:

What's working well for UserEvidence's own growth and pipeline generation when it comes to reaching the right buyer via outbound.

Why Evan's deliberately choosing to organize his business around sales-led growth, not product-led growth. 

What non-obvious opportunity many companies have when they centralize and democratize customer feedback across company functions

Why he'd focus on more durable categories like vertical SaaS over crowded go-to-market tools if he'd had the chance next time.

For more information about the guest from this week:

Evan Huck

Website: UserEvidence

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here

Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.

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#345 - Evan Huck, CEO of UserEvidence - on customer evidence democratization.

This podcast interview focuses on the entrepreneurial journey to successfully merge and integrate two distinct SaaS companies while balancing stakeholder interests, maintaining growth, and navigating complex market dynamics.

My guest is Randy Wootton, CEO of Maxio.

Randy is a serial CEO. Before becoming CEO, he held senior positions at industry giants like Microsoft and Salesforce, where he led sales, service, and marketing teams.

His career has given him a truly global outlook. He has worked internationally, opening up divisions in England and Australia, and has hired teams across multiple countries, including France, the UK, the US, Japan, and Australia.

In March 2015 he moved to Rocket Fuel, a first-generation AI company. He started as their CRO, quickly turned CEO, and took the company private 2 years later.
He then became the CEO of Percolate, where he led the company's transformation from a mid-market social media product to an industry-leading content marketing platform. 
And now, since May 2022, he is the CEO of Maxio, a billing and finance operations platform for B2B SaaS companies.

Their mission: to help its customers amplify their recurring revenue and decipher their next stage of growth.

And this inspired me, and hence I invited Randy to my podcast. He provides invaluable insights for B2B SaaS CEOs navigating growth and mergers by sharing candid experiences from this process. He discusses his strategic decision-making frameworks and highlights the challenges of brand management post-merger and the complexities of transitioning from sales-led to product-led growth. He also zooms into the complexities of expanding into new markets and how to go about that. He ends with advice on fostering innovation, managing stakeholder expectations, and personal development. 

Here's one of his quotes

As you think about your expansion strategy and your growth agenda, there's going to be a set of things you're just going to grow within your current segment. But then you're going to think about which category we should explore next. But as you start, you've got to get really clear about what you do better than anyone else.

During this interview, you will learn four things:

The four key support pillars for B2B SaaS CEOs.

How to go about merging distinct company cultures so the business becomes stronger and keeps delivering on growth expectations.

What he would have done differently if he could deal with the branding opportunity again.

His framework for evaluating expansion opportunities to find the next area of growth for the company.

For more information about the guest from this week:

Randy Wootton

Website: Maxio

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.

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#346 - Randy Wootton, CEO of Maxio - on strategic growth through integration

This podcast interview focuses on the entrepreneurial journey to make buying and selling in B2B remarkably easier. My guest is Mark Fershteyn, Founder and CEO of Recapped.

Mark is a tech entrepreneur on a mission. He has a passion for building things from scratch. He specifically prefers going from "zero to one" rather than maintaining existing systems, describing himself as someone who enjoys "bushwhacking through the jungle" and forging new trails.

His entrepreneurial journey includes diverse experiences:
He co-founded Tryhard Games LLC. Led sales at App Academy, a coding bootcamp, and has a remarkable history of taking on challenging situations. At Citrix, he volunteered to manage their worst-performing sales team - one where no one was making quota. Within 6-9 months, he transformed it into a top-three revenue-producing vertical.

In Jun 2019, Mark founded Recapped, a customer collaboration platform that helps B2B sellers work more effectively with buyers. 

Their mission: to solve the "messy middle" of sales and change the way how B2B sales teams collaborate with buyers and close deals. 

And this inspired me, and hence I invited Mark to my podcast. We explore how he transformed Recapped from a side project into a game-changing deal collaboration platform, achieving a remarkable 44% win rate for customers - far above the industry standard of 15-18%. He reveals counterintuitive insights from his sales process optimization at Citrix and elaborates on his approach to building a remarkable software company. Last but not least, he shares his unusual incentive approach that helped him and his team to significantly grow a high-quality pipeline.

Here's one of his quotes

I fundamentally believe 90% of your Salesforce data should be client-facing and should be shared with the prospect... if you're not on the same page, get them out of your pipeline and go focus on deals that are actually going to move the needle.

During this interview, you will learn four things:

Why he would split the focus 50/50 between product and distribution if he would ever start again?

How he's increased close rates by deliberately blending in more professional services

How 10% of features but 10x the marketing can outperform having more features but less visibility

How the science of selling is 80-90% of success, while art is only 10-20% - making the process repeatable matters more than individual talent

For more information about the guest from this week:

Mark Fershteyn

Website: Recapped

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.
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#347 - Mark Fershteyn, CEO, Recapped - on transforming complex B2B sales

This podcast interview focuses on the entrepreneurial journey to transform messy wearable data into standardized enterprise gold. My guest is Marco Benitez, CEO of Rook.

Marco is a tech entrepreneur on a mission. He's a former Tae Kwon Do champion who transformed his athletic discipline into entrepreneurial success. 

At just 22 years old (while still in college), he and his co-founder built a machine learning system for hospitals, which they successfully sold in 2006. This got him involved in clinical research - thereby working for pharmaceutical giants like Roche and Novartis. This is where stumbled across big challenges that were caused by the absence of enough meaningful health data.

And this became the founding idea behind ROOK, which he founded in June 2017. What began as a heart rate monitoring platform in 2018 evolved into a sophisticated B2B platform that now integrates with over 300 wearable devices. 

Their vision: to create a healthier world by making health data accessible and meaningful. 

And this inspired me, and hence I invited Marco to my podcast. We explore the journey of building a groundbreaking health data platform. Marco tells the story how COVID destroyed their fitness-center business model, and what lessons he learned in the process of pivoting. He shares his insights on enterprise sales cycles, pricing strategy, and team building. Last but not least he explains how he's deliberately portraying the startup's challenges to find the right cultural fit and his mantra of "cut through the noise and keep walking" when it comes to facing tough decisions. 

Here's one of his quotes

Once you switch your mind, instead of selling a product, you are selling data, and you are really selling a problem, that's when they put your price on you. Because if you are selling a very good solution to their problem, that's when they are will say, ‘This is a no-brainer. I don't care how much you are going to charge to me.’

During this interview, you will learn four things:

What insights changed their ability to charge premium prices in enterprise deals?

What's he's doubling down on successfully to shorten the typically long sales cycles. 

Why he emphasizes radical transparency, sharing financials and challenges with potential hires.

His secrets to staying persistent and disciplined, even when facing doubts or lack of motivation

For more information about the guest from this week:

Marco Benitez

Website: Rook 

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.

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#348 - Marco Benitez, CEO of Rook - on transforming health data into enterprise value.

This podcast interview focuses on the entrepreneurial journey to transform thoughtful validation of the problem into confident scaling of his SaaS business. My guest is Robbert Lodewijks, Co-founder and CEO of Hulo AI.

Robbert Lodewijks is an entrepreneur who understands the delicate balance between patience and ambition. His journey began with a profound realization during his studies in Taiwan - that impact requires more than just good technology. What makes Robbert's story intriguing is his methodical approach: spending four years in research before launching, then bootstrapping to validate, and only then accelerating with venture funding. This disciplined progression showcases a rare blend of scientific rigor and entrepreneurial instinct.

And this inspired me, and hence, I invited Robbert to my podcast. We explore how early-stage founders can build confidence through validation rather than rushing to scale. His insights reveal how methodical customer development, thoughtful bootstrapping, and strategic timing of funding can create a stronger foundation for growth. What's particularly fascinating is his scientific approach to sales and his insights on avoiding the common pitfalls of enterprise customer development.

Here's one of his quotes: 

"We have one really clear definition [of success], and that is in the amount of water that we have saved. In the end, that relates to all our goals, because if we save so many Olympic-sized swimming pools of drinking water, which is 4 million (our BHAG), then it also means that we will probably build a very profitable company and make a huge impact on the world.”

By listening to this podcast you will learn the following:

That patient validation beats premature scaling because it builds stronger foundations.

How to avoid pure sales hustle and having to rely on individual talent to secure the growth of your SaaS business.

How to get everyone aligned in your company to create business velocity (not just departmental speed)

Why you should always start your validation processes with end-users rather than just decision-makers.

For more information about the guest from this week: 
Robbert Lodewijks 
Website: hulo.ai

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)

My promise: It’s short. To the point. Inspiring. And valuable.

Learn more about your ad choices. Visit megaphone.fm/adchoices

#349 - Robbert Lodewijks on turning validation into velocity

This podcast interview focuses on the entrepreneurial journey to make effective leadership development available for everyone. My guest is Smadar Tadmor, CEO of Claro Mentor.

Smadar Tadmor is a visionary leader who's on a mission to change the way organizations develop their managers. With over 30 years in HR and organizational development, she founded three successful consulting companies before spotting a critical gap: most leadership development programs weren't driving real behavior change. 

This insight led her to found Claro Mentor in 2022, creating a platform that makes personalized leadership guidance available for every layer of an organization. 

What makes her story particularly compelling is her transition at this stage in her career - moving from being a top-tier consultant to a first-time tech startup CEO, embracing a beginner's mindset while leveraging decades of domain expertise.

And this inspired me, and hence I invited Smadar to my podcast. We explore her remarkable transition from successful consultant to first-time tech CEO, where she had to unlearn decades of habits to build something entirely new. She shares candid insights about the struggles of perfectionism, the surprises of product-market fit, and how bootstrapping forced tough but transformative decisions that shaped their innovative approach to leadership development.

Here's one of her quotes:
“I left behind an amazing 30 years of career where I was top-notch consultant, well known... and start from a place where I know nothing. And it's very humbling to be at this point. From that perspective, I could be very open to explore and take risks that I think in a different way I wouldn't be doing.”

By listening to this podcast, you will learn the following:

Why starting with 'knowing nothing' became Smadar's biggest advantage

The surprising reason their initial AI coaching approach failed - and what insight changed everything

How bootstrapping revealed a truth about their product they wouldn't have discovered otherwise

The counterintuitive approach that doubled their customer adoption

For more information about the guest from this week:
Smadar Tadmor
Website: claromentor.com

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.

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#350 - Smadar Tadmor, Claro Mentor on Starting from Zero at the Top

A story about transforming a horizontal solution into targeted value propositions

This podcast interview focuses on the entrepreneurial journey to build sustainable growth by deeply understanding customer needs over chasing broad market opportunities. My guest is Nick Wassenberg, CEO of Cludo.

Nick is a marketing veteran turned CEO with an entrepreneurial mindset shaped by working closely with founders. Previously, as employee #12 at Fulcrum, he experienced rapid-growth dynamics firsthand. His diverse background spans manufacturing, healthcare, financial services, and global consulting – driven by an insatiable curiosity to understand how different businesses work.
In June 2023, he became the CEO at Cludo. Their mission: To get website visitors of critical organizations the most relevant, timely, and trusted answers.

And this inspired me, and hence I invited Nick to my podcast. We explore his strategic decisions in his first 90 days. He shares how he's transforming Cludo's approach from serving everyone to deliberately focusing on specific customer segments where they can deliver the most value. Last but not least, he shares his insights on how understanding the hidden patterns in customer behavior shapes both product development and go-to-market strategy.

Here's one of his quotes:
“If I were going to start from the beginning, I wouldn't say 'let's have 27 different industry categories.' We would pick one and build a product that was amazing for them, and then pick another, and then broaden out from there. That's an easy mistake - your eyes get pretty big, especially in a solution set like ours. Some amount of it is universal and universally applicable - but you still have to close the niche down and find your way that way.”

By listening to this podcast you will learn the following:

The importance of aligning your solution with your customer's top priorities rather than trying to elevate the priority of your specific solution

Where he's investing his marketing budget to solve the current challenges of trying to make outbound work in complex B2B sales

The strategic advantage of focusing on input metrics that drive outcomes rather than just measuring outputs

The importance of building strengths in areas outside your comfort zone to drive business growth

For more information about the guest from this week:

Nick Wassenberg
Website: cludo.com 

Subscribe to the Daily SaaS Reflection
Get my free, 1 min daily reflection on shaping a B2B SaaS business no one can ignore. Subscribe here
Yes, it’s actually daily. And yes, people actually stay subscribed
(Just see what peer B2B SaaS CEOs say)
My promise: It’s short. To the point. Inspiring. And valuable.

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#351 - Nick Wassenberg, Cludo on customer-driven growth strategy

Welcome to episode 200 of the Tech-entrepreneur on a mission podcast. 

Because this is a big milestone on the journey I didn't want to devote this podcast to one guest - instead I got 22. 

A big element of every single episode of the podcast is the advice from tech-entrepreneurs to other tech-entrepreneurs about the most valuable lessons learned in building a remarkable SaaS business.

So I've made a hand-picked selection of quotes from the 200 episodes that have featured between the 1st of January 2018 and today. And in doing so I've uncovered 7 different themes. 

Just Start & Think big

Declaring war to the problem

Challenge the status quo and create change

The right mindset - because there are no shortcuts

The power of creating leverage

Clarity about value

Removing ego - act as a team

Subscribe to Value Inspiration on Friday’s
A weekly musing on how to shape the B2B SaaS business your customers just keep talking about.

Learn from the most inspiring ideas I've encountered or explored this week that could help you find new ways to stand out, eliminate the need to compete on price, and make tangible progress in creating a SaaS business your customers would miss if it were gone.
 
Subscribe here

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#200 – The best advice from B2B SaaS CEOs across 200 podcast episodes

Lyt når som helst, hvor som helst

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