Neuromarketing: Science or Science Fiction?

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Episode
34 of 1789
Længde
36M
Sprog
Engelsk
Format
Kategori
Fakta

Neuromarketers claim that their techniques provide new and profound insights for consumers buying everything from soda to new cars. But can they really interpret data in a way that allows them to nudge a user's subconscious mind? And, if so, what does this mean for the future?

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