A flashback with: #30 - Bas Schnater - What is fan engagement and how to apply it with the fan engagement expert

Let us get a flashback to our episode with Bas Schnater. He tells us about fan engagement and why all sports should work with it every week.

The story about Bas is a person who got hooked into fan engagement at a conference in Australia and is nowadays​ one of the best-known experts on fan engagement and CRM in Europe. He basically applies data analytics & science to improve fan engagement and to improve revenues in sports clubs. He has been and still is a consultant for football leagues throughout Europe and the UEFA, as well as a guest speaker for various educational institutions. Here are some highlights of the show:

4.40 - He got into fan engagement at a conference in Australia

9.55 - Got a job at AZ, but how?

16.10 - Data and methods you need to know

23.25 - What is fan engagement?

28.21 - Walk the fan journey

31.40 - Listeners questions

46.20 - How to work with fan engagement with minimal resources

55.40 - Data maturity model

1.05.40 - Fan engagement with NFTs?

1.13.40 - Trends

Contact info Bas Schnater

⁠LinkedIn⁠ | ⁠Twitter⁠ | ⁠Website⁠

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That’s a wrap, see you in the next episode!

Vi säger så!