Does shopping bring you joy? Or do you feel a bit of pain and regret every time you have to make a purchase? Many of us will be shopping for gifts in the upcoming weeks—whether we enjoy it or not. Scott Rick, PhD, of the University of Michigan's Ross School of Business, discusses how our emotions drive our buying behaviors, why some people spend money so easily while others find it so difficult, whether “retail therapy” actually works, and why Black Friday sales are so irresistible. Learn more about your ad choices. Visit megaphone.fm/adchoices