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Earwolf & Seth Godin

Seth Godin is a thought leader in the marketing and business world. In this rare live recording, hear Seth as he guides thirty entrepreneurs through a workshop exploring how they can build and run their dream business.

Seth Godin's Startup School

Welcome to the first episode of Seth Godin's Startup School. Join best-selling author Seth Godin as he provides business advice for entrepreneurs and freelancers from this rare workshop. During this week's episode Seth discusses creating a monopoly, describes the differences between freelancers and entrepreneurs, and talks about how a business is connected to marketing.

Freelancer or Entrepreneur?

Learn how adjusting your course is beneficial on today’s episode of Seth Godin’s Startup School. This week Seth describes how being a consultant differs from being an entrepreneur, explains how he came to own a 40 billion dollar t-shirt, and starts to ask the group a series of questions that every entrepreneur should be able to answer.

Adjusting the Course

Find out why scarcity is the only thing worth paying for on today’s episode of Seth Godin’s Startup School. Seth discusses having McDonalds milkshakes for breakfast, the lock-in effect, the large world that is the app market, and how your job is not to find more customers for your products, your job is to find more products for your customers.

Creating Scarcity

Figure out if you’re selling a product that will appeal to early adopters, people who need it, or the masses on today’s episode of Seth Godin’s Startup School. This week Seth explains how Google makes billions through clickable ads, discusses the difference between making something cool versus making something that works, and talks about how a Thai place in Queens became one of the best run restaurants in New York.

Appealing to Consumers

On this week’s episode of Seth Godin’s Startup School we learn how to build a community and gain their trust. Seth discusses how easily you can become paralyzed in the pursuit of perfect, why launching is overrated, and how Kickstarter works.

Permission and Trust

Learn about the different ways on how to raise money and how to pay that money back on today’s episode of Seth Godin’s Startup School. Seth discusses television, the importance of advertising, and the long tail.

Raising Money

Seth answers questions from the group regarding advertising on this week’s episode of Seth Godin’s Startup School. Seth discusses false objection, dealing with competitors in the marketplace, and taking the marshmallow.

Advertising and Competitors

Figure out how to help your ideas travel on today’s episode of Seth Godin’s Startup School. Seth talks about how getting rejected early is helpful, the sale cycle, and Bob Lefsetz’s email newsletter.

Making Ideas Travel

Seth explains what compromises you’re going to have to make to get what you want on today’s episode of Seth Godin’s Startup School. Seth talks about finding out what your feeder channel is, the story behind charity, and why it’s better to do the hard work first.

Compromising

Learn about the tactics that will make your dream into a business on today’s episode of Seth Godin’s Startup School. Seth discusses the Yellow Pages, WTF with Marc Maron, and the roadblock in pricing. Seth also talks about cheerleading, having a partner who will have your back, and explains the purpose of a Cap Table.

Tactics

This week Seth talks about the ins and outs of The Dip . Seth explains why you shouldn’t start a project unless you are prepared to reach the end, how finding your fear will benefit in the long run, and answers questions from the group regarding The Dip. Be sure to pick up a copy Seth’s book The Dip .

The Dip

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