In a world flooded with information, everybody necessarily makes choices about what we pay attention to. This basic fact can be manipulated in any number of ways, from advertisers micro-targeting specific groups to repressive governments flooding social media with misinformation, or for that matter well-meaning people passing along news from sketchy sources. Zeynep Tufekci is a sociologist who studies the flow of information and its impact on society, especially through social media. She has provided insightful analyses of protest movements, online privacy, and the Covid-19 pandemic. We talk about how technology has been shaping the information space we all inhabit.

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Zeynep Tufekci received a Ph.D. in sociology from the University of Texas-Austin. She is currently an Associate Professor in the School of Information and Library Science at the University of North Carolina, Chapel Hill, and will be a Visiting Professor at the Craig Newmark Center for Journalism Ethics and Security at Columbia University. She is the author of Twitter and Tear Gas: The Power and Fragility of Networked Protest. Her writing has appeared in The New York Times, Scientific American, The Atlantic, and elsewhere, and she publishes the Insight newsletter on Substack.

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