The Marketing Permission Slip You Need to Hear During a Summer Slowdown

In this episode, I dive into into the concept of a "summer slowdown" and how it affects entrepreneurs both in sales and output. And how seasonal changes affect collective behavior and societal activities.

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The Rhetoric of Steady Growth •

• Emphasizing the pressure for continuous monthly growth in business.

• Highlighting the need for a sustainable approach, considering back-end systems and lead flow.

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Permission to Embrace the Slowdown •

• Encouraging entrepreneurs not to feel guilty about lower energy or sales during the summer.

• Understanding the importance of honoring personal and business cycles.

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Acknowledging Natural Rhythms •

• Recognizing the impact of individual cycles, especially for women, on business productivity.

• Emphasizing the need to avoid conditioning oneself to an unsustainable way of doing business.

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Understanding Seasonal Flow •

• Comparing different business cycles, such as the summer slowdown or holiday slowdown.

• Recognizing the cyclical nature of customer behavior and aligning with it.

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Learning from Beta Launches •

• Discussing the significance of beta launches during summer slowdowns.

• Exploring the benefits of collecting data during this time and its implications for future launches.

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Being Mindful of Customer Mentality •

• Understanding when customers come back "online" mentally after the summer slowdown.

• How to infuse emotional connection and human understanding into marketing materials.

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