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Danielle Klemm

Welcome to Per My Last Promo, the podcast where marketing pros, founders, and creators get real about their biggest wins—both the expected and the surprising. I’m your host, Danielle Klemm, a Conversion Rate & Funnel Optimization Strategist. Where each week we dive into the strategies and data-backed decisions behind milestone-smashing results. Whether you’re leading a wellness brand or growing your business as a course creator, you’ll leave with actionable insights you can use to grow your business, no matter the industry. This is your go-to for pulling back the curtain on marketing that drives results. Ready to dive into what really moves the needle? Let’s get into it!
Connect more with Danielle at danielleklemm.com or @danielleklemmm

Scaling (Not So) Gracefully with Danielle Klemm

Your website isn’t just an online placeholder—it’s the foundation of your marketing strategy.

Amber of Maevan Marketing,SEO Expert & Brand Designer, shares how to use Google SEO to turn your website into a business asset, attract your dream audience, and create long-term growth.

Connect with Amber:

Grab her Free Guide, 6 Tools You Need to Start SEO!

Instagram | Website

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Building a Website That Answers Your Audience’s Questions with Amber of Maevan Marketing

Looking for lead magnets that actually convert?

In this episode, I’ll share 7 powerful lead magnet ideas that will get leads ready to buy, specifically designed for coaches. Whether you’re a business coach, wellness coach, or life coach, these lead magnet strategies will help you attract and nurture leads who are eager to invest in your services.

Discover how to create lead magnets that not only generate leads but also prepare them to become paying clients. By the end of this episode, you’ll know the 7 powerful lead magnet ideas that get leads ready to buy and how to implement them for your business.

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

These 7 Powerful Lead Magnet Ideas Will Get Leads Ready to Buy

Creating content without strategy is like building a house on sand.

Nina Clapperton of She Knows SEO joins me to share her proven blog growth framework, from zero-volume keywords to content silos, and why your blog deserves more than ‘good enough.’

Connect with Nina:

Instagram | Website

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

From 5,000 to 65,000 Page Views: Nina’s Blog Growth Blueprint with She Knows SEO

Unlock the secrets to creating high-converting landing pages that seamlessly connect and prime your audience for immediate action in this game-changing episode. 

Join me as I reveal the four often overlooked elements of landing pages that can significantly increase your conversions, but are unfortunately placed low on the totem pole.

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Build Better Landing Pages: How To Nail These 4 Elements

Your emails should do more than deliver discounts.

Shlesha Pandey, founder of Banyan Agency, dives into how segmentation, empathy, and strategic flows can turn email marketing into your business’s biggest revenue driver.

Connect with Shlesha:

Instagram | Website

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

The Email Strategies Adding $500k+ to Revenue with Shlesha of Banyan Agency

Are you wondering if webinars are a thing of the past and what online course sales strategy will work best for you without the hassle of calls or lengthy DMs? You're in the right place! 

In this episode will be guiding you through choosing the right sales vehicle for your program. This isn't about doing "all the things" but understanding which vehicle aligns with you, your audience, and the sales for your program. 

We'll explore various sales vehicles, from webinars and video series to email sequences, and I'll share case study examples and prompts to help you decide which is best for your unique situation. Remember, it's not about the amount of information you can throw at your audience but about creating an experience that leads them to make an informed decision.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Are Webinars Over? How to Pick An Online Course Sales Strategy

What if you could grow your email list by nearly 3x without spending a dime on ads?

Rebecca of Three Groves Marketing, Marketing Measurement & Meta Ads Strategist, shares how she leveraged collaborations, from bundles to summits, to build her list, increase engagement, and drive long-term results.

Connect with Rebecca:

Instagram | Website

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

From 400 to 1,100 Subscribers with Partnerships with Rebecca of Three Groves Marketing

Curious about the best length for sales pages? In this episode, we dive into the first decision you have to do when creating a sales page -- deciding the sales page length. 

Discover the pros and cons of longform and short sales pages, and find out which one converts best in 2025. 

Whether you’re creating a new sales page or optimizing an existing one, understanding the ideal length can significantly impact your conversion rates. Learn the key differences, benefits, and best practices for both longform and short sales pages. By the end of this episode, you’ll have a clear understanding of which format suits your business needs and how to implement it effectively.

Resources Mentioned:

 Download the Checkout Page Optimization Template to help reduce abandoned carts and boost conversions.
 Learn more about optimizing your lead magnet and traffic strategies by visiting danielleklemm.com.

Connect with host Danielle Klemm at danielleklemm.com or on Instagram | Youtube | Linkedin

Which Sales Page Length Converts Better in 2025? Longform vs. Short [Season Finale!]

Mini Summer Series! In this first Growth Diary entry, I share why I walked away from my original six-module plan for Fix My Sales Page Bootcamp, how I’m restructuring it to feel more supportive for me and my students, and what I learned about building in public without burning out.

You’ll hear the behind-the-scenes of shifting to a 4-part workshop format, why “Optimize in an Hour” replaced the original 7-day fix plan, and how I’m designing this offer to match both buyer psychology and my Generator energy.

Full Article Summary of the Growth Diary Entry #1, click here.

Join the Fix My Sales Page Bootcamp waitlist, click here.

Why I Scrapped the 6 Mini-Course Model (Growth Diaries Pt. 1)

In this Growth Diary entry, I’m pulling back the curtain on what no one tells you about writing copy for the offer you care most about. For me it's Fix My Sales Page Bootcamp.

I share the very real (and slightly unhinged) behind-the-scenes of spending 10+ hours reworking a sales page I technically “finished” weeks ago—and why that’s not a red flag, it’s a love letter.

You’ll hear what happens when you’re building in public and trying to get it right the first time, how I’m balancing hope with honesty in a not-so-sexy offer, and the hard truth: the more you care, the harder it is to write clearly.

Read Substack Article on Growth Diary Entry #2, click here.

Join the Fix My Sales Page Waitlist, click here.

What No One Tells You About Writing Copy for the Offer You Care Most About (Growth Diaries Pt. 2)

Will this help you bring in more passive course or infoproduct sales?

maybe.

maybe it'll give you the exact reframe you've been needing when thinking/strategizing your next marketing strategy.

or maybe it will spark the curiosity of buying a word search of your own?

Speaking of which, I just launched an Amazon storefront! For those who want to start their word search journey or see what items I deem under 'Tangible Business Resources or 'For when your inner child needs to let loose'. Since I mention on here often about my sunset walks, now word searches and for those who watched some of my IG reels, literal bubble blowing. Felt called to create one for those curious but not brave enough to ask me for recs ;) And I put a comment on near every item to be transparent on if or how i use it and in what context.

All about transperency over here.

As always let me know your takeaways or a-ha's @danielleklemmm

2 Ways Word Searches Changed How I View Sales & Business

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