Introducing Business History: How Free Whisky, Hot Pants and Low Fares Led to Southwest's Success

Today, we're sharing a new podcast from Pushkin Industries we think you'll enjoy. Former Planet Money hosts Jacob Goldstein and Robert Smith examine the surprising stories of businesses big and small, bringing to life the greatest innovations, the boldest entrepreneurs and the craziest mavericks in the archives of commerce and finance.

Jacob and Robert explore how Southwest revolutionized flying by offering free whisky, cheap late-night tickets and free-for-all seating allocation. Their winning formula forced Southwests' competitors to change how they did business—but then the Southwest model fell apart. Find Business History (00:10) on Apple Podcasts, Spotify, YouTube or wherever you get podcasts.

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