A lot can be done by CSOs/CISOs to maximize value and reduce risks when working with PR/media. However, the path forward is not always straightforward. What are the common hiccups, screw-ups, and give-ups?

As part of our ongoing "CISO functional relationships" series, in today's episode, we look at the role of PR and the media as a function of establishing and maintaining trust internally with the executives, the board, the partners, and externally with the customers and the public.

There's an old saying, "There is no such thing as bad press. All press is good press," but that is precisely an "old" saying. Nowadays, branding and reputation matter, which is even more true in information security.

The impact of a breach on the company's reputation and bottom line can cause some severe damage, but the story is more complex than that. Nowadays, there is an entire system that needs to change to manage reputation in the right way.

The conversation with the media and the public can be more positive, constructive, and transparent.

In this podcast, we talk about this and much more.

Guests Melanie Ensign, Founder & CEO, Discernible (@iMeluny on Twitter)

Ed Amoroso, Founder and CEO of TAG Cyber (@hashtag_cyber on Twitter)

This Episode’s Sponsors

HITRUST: https://itspm.ag/itsphitweb

Semperis: https://itspm.ag/semperis-1roo

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Resources Medium Post by Melanie: https://medium.com/discernible/security-privacy-incident-hiccups-f-ck-ups-and-give-ups-e972ef46c3d

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