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Greg McDaniel & Matt Johnson -Learn How To Blend High-Tech & High-Touch Real Estate Marketing

Get actionable ideas, insight & inspiration to turn your real estate career into a life of freedom. Real Estate Uncensored delivers 3 live shows/wk showing you how to blend the latest high-tech and high-touch prospecting, sales and marketing strategies to grow your real estate business.
Featuring interviews with mega agents like Joshua Smith, Jeff Cohn, Brett Tanner, Greg Harrelson, Jeff Latham, Kirby Skurat, Aaron Wittenstein, Marti Hampton and many more.
You’ll learn how to make 100+ calls/hr, how to use prospecting systems and scripts to sell 500 homes/yr, how to bring homes to market & actually get them sold, how to run high-tech open houses & much more. Co-hosted by Greg McDaniel, the "Junior Grandmaster" / Bay area Realtor, and Matt Johnson, partner in Elite Real Estate Systems / founder of Pursuing Results, a podcast PR + production firm.

Real Estate Uncensored - Real Estate Sales & Marketing Training Podcast

We are living in strange times, and a lot of agents are concerned about what the future of the real estate industry will look like. While no one knows for sure what the future holds, one thing is certain: there are still massive opportunities available to us in real estate. How can we keep doing business amidst the craziness and what should we be preparing for once COVID-19 comes to an end? To stay successful in real estate, we have to be willing to move with the times and adapt where necessary. On this episode, author and coach Jason Morris shares how to stay ahead of the curve in real estate. Three Things You’ll Learn in This Episode - There’s never been a better time to make calls. Most of our competition isn’t picking up the phone, despite more people having time to take calls; take advantage of this period. - To stay successful, it’s vital we move with the times.The real estate industry isn’t coming to a close, it’s adapting, so we have to adapt with it. - Start finding effective ways to show houses in the future. Even after COVID-19 has passed, people will be hesitant to attend open houses; start working on a virtual solution now. Guest Bio Jason Morris is a Myrtle Beach real estate agent with eXp Realty. He is also a coach and the Founder of Jason Morris Group. Jason is the author of How to Be a FSBO Master. He is passionate about helping agents build businesses that work for them, so they can take back control of their lives and incomes. To find out more about Jason, head to: Jasonmorrisgroup.com https://www.facebook.com/realestateagentsthatreallywork/ https://www.amazon.com/How-FSBO-Master-Estate-agents-ebook/dp/B071HKPSB4 Subscribe on iTunes: https://goo.gl/P4twTZ Subscribe on Stitcher: http://goo.gl/lVjrOX Back episodes and other content: http://www.mcdanielrealestatesystems.com/

How to Stay Ahead of the Curve in Real Estate w/Jason Morris

With more people working from home than ever before, those who haven’t adjusted to the new normal struggle with getting into work routines and being productive. It can be incredibly challenging to maintain the same level of productivity and effectiveness without the traditional work structures many people function in. 
 
 
 
Being away from the office doesn’t have to mean sacrificing how well we work, we can still maintain the structures by replicating them in the virtual world. 
 
 
 
How can we perform at the same level virtually as we did in a physical office space, and what tools do we employ? In this episode, integrative productivity expert and CEO/Founder of The Limitless Collaborative, Angela Kristen Taylor joins us. She talks about her new project and how it’s helping people work better virtually. 
 
 
 
Three Things You’ll Learn in This Episode
 
 
 
How our emotions impact our effectiveness 
 
Productivity is rooted in emotion and how we feel on the inside directly correlates to how we perform on the outside. For many people, the stress of commuting to work is actually internally draining. By removing that, we can reduce stress, improve our emotional state and raise our productivity. 
 
 
 
Ways to replicate the accountability of the office 
 
If you’re used to showing up in the office where there are specific roles, functions and ways of functioning, it can be hard to have the accountability of showing up to work, or to get in the zone for work. However, it’s not impossible to adjust to a new way of doing things. 
 
 
 
Why virtual doesn’t need to be an inferior working experience 
 
Working virtually doesn’t have to be a lesser experience or a downgrade. For most people transitioning from a physical office space, the worry is not having the same feeling of support and community. You can still have that support structure virtually by leveraging digital tools. 
 
 
 
 
 
Guest Bio
 

 Angela Kristen Taylor is an integrative productivity expert, CEO & Founder of The Limitless Collaborative at Productive Souls, Author, and Speaker. She helps ambitious entrepreneurs and sales professionals overcome chaos so they can create the life and business they want. Visit thelimitlesscollaborative.com for more information.

Tuesday Tactical: Productivity and Effectiveness in a Virtual Working World w/Angela Kristen-Taylor

If COVID-19 has taught agents anything over the past few months, it’s that we have to do what it takes to stay relevant, and the best way to be relevant is by creating video content. 
 
 
 
Some agents are still too scared to appear on video, but it’s time to get rid of the fear. We have to start embracing who we are if we want to make a name for ourselves in our markets. 
 
 
 
Video is non-negotiable for success, so how can we ease into making videos if we’re new to the space? 
 
 
 
On this episode, founder of DigitalNatives Inc and The ZillowKiller brand, James Rembert shares how to get more comfortable on camera. 
 
 
 
Three Things You’ll Learn in This Episode
 
 
 
Take baby steps
 
Agents new to being on camera are understandably nervous, so start small. Instead of creating hours of content, start with short, one-minute videos. 
 
 
 
Stick with what we know
 
The best way to get comfortable with being on camera is by speaking about the things we know best. The great thing is, this doesn’t need to be related to our business, just talk about the things we enjoy and know a lot about.
 
 
 
Stick to one channel
 
When starting out on video, it’s a good idea to pick one channel and post to it consistently. Don’t try to post on Facebook, Twitter, Facebook and Instagram; pick one and use it frequently. 
 

 
 

 
Guest Bio
 
James Rembert is the Founder of DigitalNatives Inc and The Zillowkiller brand. James began his journey as a licensed Realtor in New Jersey, and has since built a thriving boutique advertising agency in Philadelphia that caters exclusively to the real estate industry nationwide. James is passionate about helping others achieve their goals, and is the creator of the HyperLocal Domination online course. 
 
 
 
To find out more about James, head to:
 
www.jamesrembert.com
 

 And to sign up for his next ZILLOWKILLER Bootcamp, visit:
https://www.jamesrembert.com/bootcamp

How to Get Comfortable on Camera w/James Rembert

With all that’s happened in 2020, it’s easy to slip into a negative mindset, but to come out smiling on the other side, we have to stop allowing ourselves to be victims and start being the victors. We are in control of our lives and we can choose to be optimistic.
 
 
 
We can’t change the fact that the world is changing, but we can actively decide to change with it. Let’s use this time to reinvent ourselves, while having fun doing it.
 
 
 
How can we create a more positive mindset amidst the craziness?
 
 
 
On this episode, Broker/Owner of Network Team Homes Realty and Executive Distributor at SendOutCards, Gayle Zientek shares how to cultivate a stronger mindset. 
 

 

 
Three Things You’ll Learn in This Episode 
 
 
 
Adapt to the new normal
 
It’s easy to spiral into a negative mindset if we think about all the changes going on in our world, but we can choose to look past them. Instead of looking at where the puck was, we can look at where it’s going and move forward.
 

 

 
Be authentic
 
We can achieve so much by being true to ourselves. When we do the things that make us happy, it shows up in all aspects of our lives, so we can be holistically successful. 
 
 
 
Stop injecting negativity
 
Watching mainstream news and surrounding ourselves with negative people makes a huge impact on our mindsets. Stop allowing bad influences that get us down into our lives. This can be difficult, but it’s all worth it in the long term. 
 
 
 
 
 
Guest Bio
 
Gayle Zientek is a Real Estate Broker Associate with eXp Realty and the Broker/Owner of Network Team Homes Realty in Portage, Michigan. After opening her brokerage alongside her husband in 2012, Gayle was named Realtor of the Year in 2017 by the Greater Kalamazoo Association of Realtors. Gayle is also an Executive Distributor for SendOutCards, and was named Distributor of the Year by the company in 2016. She is also a national speaker and the Chief Appreciation Officer for Lab Coat Agents. 
 
 
 
To find out more about Gayle, head to:
https://labcoatagents.com/author/gayle-zintek/ 
 
https://www.linkedin.com/gayle-zintek-3683a312 
 
https://www.facebook.com/SteveandGayleZeXp/

How to Cultivate a More Optimistic Mindset w/Gayle Zientek

So many agents live by the idea that ‘buyers are liars,’ so instead of servicing them, they focus all their energies on listings instead. But for those of us who don’t follow that logic, there are massive opportunities. 
 
 
 
Where can we find buyers, and how can we offer them value without spending weeks on end showing them house after house? The truth is, we shouldn’t be showing buyers that many properties in the first place; by asking the right questions, we can narrow down the search from the start.
 
 
 
The key to being a successful buyer’s agent lies in growing our knowledge and expanding our network to build relationships with everyone from clients to competitors.
 
 
 
On this episode, Founder at PorchLight, Mark Pattison shares how to build a successful business by focusing on buyers.
 

 

 
Three Things You’ll Learn in This Episode
 
 
 
Find a niche
 
To have success as a buyers agent, we have to niche down. Focus on a small, tight-knit community. By serving one group, we can get more referrals.
 
 
 
Ask the right questions
 
Ask buyers open-ended questions, focused on uncovering the client’s ‘why,’ and be sure to write down what they say. This ensures we find exactly what the client wants and needs, without spending weeks or even months showing them an endless list of unsuitable properties. 
 
 
 
Keep learning
 
We can only bring our clients value if we’re well-informed of industry trends. Keep building onto existing knowledge and take notes wherever possible. Remember, information is money. 
 
 
 
 
 
Guest Bio
 
 
 
Mark Pattison is the Founder of PorchLight. After graduating with honors from Albers School of Business and Economics at Seattle University, Mark went on to work for a number of prestigious brands before deciding to enter the world of real estate. Marks has an extensive real estate background and insider’s knowledge of San Diego.
 
 
 
To find out more about Mark, visit:
 
https://www.exploredshomes.com/about
 
https://www.linkedin.com/in/markapattison
 
 
 
You can also find him on instagram at @MarkSellsSanDiego
 
 
 
Links mentioned on this episode:
 
 https://www.youtube.com/channel/UCVALMF99nztSJEJ7lehzEOQ

How to Build a Successful Buyer’s Team w/Mark Pattison

Our mornings set the tone for the rest of our day, so we need to make sure we’re setting them up the right way. Rushing through the morning only causes us to arrive at the office feeling panicked and stressed before the day has even started.
 
 
 
How can we create a more effective morning routine that paves the way for success? 
 
 
 
With a more effective routine, we can spend more time with our loved ones and boost our productivity at work.
 
 
 
On this episode, co-author of The Miracle Morning for Salespeople, Ryan Snow shares why it’s important to establish an effective morning routine and how to do it.
 
 
 
Three Things You’ll Learn in This Episode
 
 
 
Write it down
 
Journaling is an extremely important component of a successful morning routine. We can’t just keep ideas, thoughts and problems in our heads; by writing them down, we use more of our senses to acknowledge what’s going on in our lives.
 
 
 
It’s okay to be reluctant
 
A lot of us are hesitant to incorporate journaling or meditation into our morning routines and that’s okay. We all have things we’re not comfortable with. However, we have to ensure we don’t avoid them altogether. Often, the activities we’re not comfortable with are the ones we would get the most out of.
 
 
 
Take control
 
While it may seem insignificant to acknowledge the challenges we’re experiencing, there is power in facing our demons head-on. Doing so either allows us to take control of the situation, or helps us to realize that it’s out of our hands, and not worth our time to worry about. 
 

 

 
 
 
Guest Bio
 
Ryan Snow is a #1 Bestselling author, sales leader, business coach and teacher at heart. With over seven years of experience in a classroom and many more as a business coach, Ryan is passionate about helping people achieve amazing results in sales and in life through personal and professional development. Ryan is the co-author of The Miracle Morning for Salespeople.
 
 
 
To find out more about Ryan, head to:
 
www.explosivesalesgrowth.com
 
 https://www.amazon.com/Miracle-Morning-Salespeople-Fastest-SALES/dp/1942589026
 
 https://www.facebook.com/groups/themiraclemorningforsalespeople/
 
 
 
Books and links mentioned on this episode:
 
The Star Principle by Richard Koch https://www.amazon.com/Star-Principle-Richard-Koch/dp/0749929626
 
Calm App 
 
https://www.calm.com/
 
Peloton App
 
https://www.onepeloton.com/app

How To Create A Successful Morning Routine w/Ryan Snow

If we go looking for our ideal client, but don’t create the environment that attracts and keeps them, we have no one to blame but ourselves. To become ‘Tom Cruise famous’ to the right people, we have to create the ideal client in our minds and speak directly to them.
 
 
 
To be MicroFamous in our markets, we have to find ways to differentiate ourselves, while staying authentic to who we are. It’s not enough to have our names known, we have to be recognized for what sets us apart.
 
 
 
How can we attract and keep our ideal clients, long after our first transaction with them? What information do we need to share with the world to build a MicroFamous persona?
 
 
 
In this episode, Australia’s #1 millionaire real estate coach, Glenn Twiddle returns to the show to discuss how to get MicroFamous.
 
 
 
Three Things You’ll Learn in This Episode
 
 
 
Exude the right energy
 
Becoming MicroFamous doesn’t happen overnight; we have to consistently put the right energy into the world. Give without expecting anything in return. We never know who is talking about the good deeds we do or value we offer; ultimately, it will come back to us.
 
 
 
Be authentic
 
Consumers can tell when agents are being caring because they want something in return. If we aren’t personally interested in forming deeply emotional attachments with our community, that’s fine; we just need to find something else to hang our hats on. 
 
 
 
Don’t over-share
 
While we may think being authentic requires us to share every part of ourselves, that’s not the case. Remember that our ideal clients want to get to know who we are and what we stand for in the shortest time possible. Don’t share anything unrelated to the ideal client; over-sharing actually does them a disservice. 
 
 
 
 
 
Guest Bio
 
Glenn Twiddle is Australia’s #1 millionaire real estate coach. Glenn teaches agents a ‘step-by-step, fill in the blanks’ system for becoming the top real estate agent in their area in 3 years or less. He is also the CEO of Total Success Summit, a premiere event for marketing, sales, motivation, business and Total Success in Australia. 
 
 
 
To find out more about Glenn, heado:
 
www.glenntwiddle.com.au
 
www.TotalSuccess.com.au
 
www.linkedin.com/in/glenntwiddle 
 
www.facebook.com/glenntwiddle/ 
 
 
 
Books mentioned on this episode:
 Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by Gary Vaynerchuck 
 https://www.amazon.com/Jab-Right-Hook-Story-Social/dp/006227306X

Becoming MicroFamous in Our Markets w/Glenn Twiddle

Most of us are still in the process of digesting everything that’s happened in 2020. While we may not know what the future holds at this point, one thing’s for sure: we need to take this opportunity to create better habits for ourselves.
 
 
 
How can we start cultivating the right routines? Journaling to acknowledge what we’re doing right and what we’re doing wrong is one way to do it. 
 
 
 
It takes 66 days to create a new habit, so the best time to get started is right now. 
 
 
 
In this episode, international bestselling author, Marki Lemons-Ryhal shares how to change our habits for the better in 66 days.
 
 
 
Three Things You’ll Learn in This Episode
 
 
 
Ask what went right
 
Everyday, write down the positive steps taken. These include documenting our morning routines, how we prospected for new business and what we did to differentiate ourselves.
 
 
 
Ask what went wrong
 
No matter how successful our days have been, there will always be something that goes wrong. Acknowledge those moments, so they don’t need to be repeated.
 
 
 
Keep learning
 
Cultivate the habit of continuous learning. This isn’t always easy, especially when there is so much new information everyday. Stay informed by enrolling in ‘Youtube university’ or even by asking people questions on specialist Facebook groups. 
 
 
 
 
 
Guest Bio
 
Marki Lemons-Ryhal is a global virtual keynote speaker and presenter, and the international bestselling author of The Modern Real Estate Professionals Guide to Success. She is also the host of the Social Selling Made Simple podcast. Marki is passionate about providing real estate professionals with social media education and strategies. She holds an MBA degree from Saint Xavier University, as well as over 50 certifications, designations and licenses in social media and real estate. 
 
 
 
To find out more about Marki, head to:
 
https://markilemons.com/meet-marki/
 
https://www.linkedin.com/in/markilemons
 
https://open.spotify.com/show/4QkDC7uHo251g5lqspfrhk
 
 https://www.amazon.com/Social-Selling-Journal-Creating-Business/dp/1734982802

66 Days To Changing Your Habits w/Marki Lemons-Ryhal

Social media can be positive and negative all at the same time; it all depends on how we choose to use it.
 
 
 
The interactions we have online often affect our offline lives and sometimes, not for the right reasons. For some, the obvious response to online disagreements would be switching off our devices. That said, many would argue that even switching off doesn’t allow us to fully disengage. 
 
 
 
Is it possible to run a business in the 21st century without having an online presence? Can we stay omnipresent to our audiences without being completely consumed by social media?
 
 
 
Given how relatively new social media is, we don’t know the long-term positive or negative effects it could have on us. 
 
 
 
On this episode, Australia’s #1 real estate coach, Glenn Twiddle returns to share how to use social media without losing our souls.
 
 
 
Three Things You’ll Learn in This Episode
 
 Choose to see the positive side of any situation; this is a conscious decision we need to make. Stay in front of the audience. Even if we are concerned about the effects of social media, it’s still one of the best ways to market our businesses. Hire someone to monitor social media engagement, so we’re still present without being overly consumed ourselves. 
 
 
Guest Bio
 
Glenn Twiddle is the #1 real estate coach in Australia. He offers agents a ‘step-by-step, fill in the blanks’ system for becoming the top real estate agent in their area in 3 years or less. Glenn is also the CEO of Total Success Summit- a premiere marketing, sales, motivation and business event in Australia which has featured guests including Arnold Schwarzennegger, Sir Richard Branson, Gary Vaynerchuk, and other high-profile personalities in recent years. 
 
 
 
To find out more about Glenn, heado:
 
www.glenntwiddle.com.au
 
www.TotalSuccess.com.au
 
www.linkedin.com/in/glenntwiddle 
 
www.facebook.com/glenntwiddle/

How To Be Active On Social Media Without Losing Your Soul w/Glenn Twiddle

Video has been the most popular content on the internet for years now, so anyone who hasn’t taken advantage of the medium yet needs to get started as soon as possible. While it’s natural to feel nervous sharing content at first, remember that confidence grows with time.
 
 
 
Video puts us in front of our audience better than any other medium, helping us build trust with potential clients over time and build a social media following. However, that following doesn’t have to stay online.
 
 
 
How can we use video and social media to build offline relationships? What are the unintended consequences of sharing our truths online?
 
 
 
In this episode, Florida Realtor and social media powerhouse, Stevie Hahn shares how to build offline friendships using online platforms. 
 
 
 
Three Things You’ll Learn in This Episode
 
 
 
Nurture over time
 
Social media is a great way to nurture relationships over the long term. When our followers are constantly seeing videos of us, we’re more likely to be top of mind when they need our services. What we do now will impact us in 6 months time. 
 
 
 
Be consistently authentic
 
Often, what holds people back from sharing video content is the fear of not looking or sounding perfect. However, what draws people to us is our authenticity. As long as we post consistently and stay true to ourselves in our videos, our audience will stay engaged with us. 
 
 
 
Take it offline
 
Social media is a great way to create connections with people, but those relationships don’t have to stay online. Reach out to the people interacting with the content we share and make plans to see them in person. This shows the audience that we’re real people and offers a great networking opportunity. 
 
 
 
Guest Bio
 
Stevie Hahn is a Realtor at Exit Real Estate Gallery and a social media powerhouse. She has been featured on HGTV’s Beachfront Bargain Hunt Renovation, Babeswhihustle.com and has been voted the #3 Realtor in Jacksonville on social media. Stevie specializes in providing her clients with a responsive, stress-free, VIP-style experience.
 
 
 
To find out more about Stevie, head to:
 
www.exitrealestategallery.com
 
www.steviehahn.com
 
https://www.instagram.com/soldbystevie/?hl=en
 
https://www.facebook.com/soldbystevie/
 
https://www.linkedin.com/in/soldbystevie
 
 https://www.youtube.com/channel/UCyn8Y_NxSYoYhKyxc85fDPA
 
 
 
Resources mentioned on this episode:
 
https://www.canva.com/
 How to Win Friends & Influence People by Dale Carnegie 
 https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
 
https://coffeecontracts.com/

Sharing Video Content Is About More Than Getting Followers; Here Are The Unintended Consequences w/Stevie Hahn

When it comes to advertising and marketing our businesses, we need to be mindful of the steps we take. A wrong move can cost us a lot of money as well as our core base. 
 
 
 
Should we shift from what is currently working for us marketing wise for something that is potentially better? Can our businesses survive if we make a radical shift? 
 
 
 
In this episode, we talk about how polarized people's thought processes can be, how to face backlash as a result of bad marketing and how to avoid bad marketing altogether. 
 
 
 
We also look at the Bud Light controversy and discuss the strategy, backlash and ramifications of their latest marketing campaign and try to answer the million dollar question: is all press good press? 
 
 
 
You’ll also learn;
 
 • 

The real objective of marketing campaigns
 • 
 • 

The ramifications of a rebrand: backlash, acceptance or both?
 • 
 • 

Cause versus reward
 • 
 • 

Short form video is not short game.
 • 
 • 

The influencer economy
 •

The Bud Light Case Study: Is all press good press?

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