Making Lemonade Out of Lemons 101: How to Turn the Panic of Disclosing Your Fees into a Killer Marketing Opportunity

The National Association of Realtors just announced the measures they’re taking to standardize the MLS across the board, but what does that actually mean for agents? How will the standardization affect us, if at all - and is there anything we can do about it? How will we need to adapt our existing strategies in the wake of the changes? In this episode, we’re weighing in on having to disclose our fees publicly to the consumer when previously, we didn’t even disclose them to other agents. Three Things You’ll Learn in This Episode Who • the disclosure of fees stands to benefit • How much does the consumer really • stand to gain from the disclosure of fees? How to make a marketing lemonade out of the changes • So, our fees need to become public knowledge. Is there a way to turn that into a social media marketing opportunity? How to create the kind of content consumers • want • It’s one thing to turn the news of the NAR’s new rules into content. How do we turn it into the kind of content people will actually engage • with?