How to Fine-Tune Your Marketing in the Wake of Mass Urban Migrations

With people moving out of big cities across the country, there’s never been a better time for agents to redefine their strategies. Is there a way to take advantage of the mass urban exodus Which agents stand to gain the most from the migration, and does anyone stand to lose? More importantly, how should we be reaching out to our databases to build the necessary connections to turn this period into our most profitable one yet? In this episode, we’re sharing our marketing tips ahead of the move- plus, a surprise guest appearance by Las Vegas Realtor, Arnee Dodd! Three Things You’ll Learn in This Episode

How small-town agents can make bank from the mass departure: • By now, we should all know about the importance of creating ‘best of’ videos in our neighborhoods, but for those of us who haven’t started yet, the time is now! We have to create videos that highlight what makes our markets unique.

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Why all is not lost for the big city agent: • People may be leaving big cities, but there’s still an opportunity for agents in those markets. Build referral networks across the country, using eye-catching marketing.

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Why social media marketing is only one piece of the puzzle: • Social media is the newest way to market, but that doesn’t necessarily make it the most effective. No matter where we’re located in the country, it’s important to connect and consolidate relationships with our existing databases through things like direct marketing and email.