We’ve all been on the “bad” of marketing. Have been subjected to intrusive and unskilled attempts at trying to convince us of something. It raises your hackles; it should.
Lots of us mistake advertising for marketing. But these two, which related, are different. Marketing is about how you communicate, how you represent your authentic self to the world, and how to better understand others so you can see if you might be able to help.
If your patients knew what your marketing plan was, would they still be willing to see you? If you can answer yes, then you’re probably on firm footing.
And the good news is there has never been a better time to connect with the people that are already looking for someone like you.
Listen in to this conversation dialing in your digital marketing mojo and learning to enjoy the process.
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