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Lyt når som helst, hvor som helst 

Michael Max

Acupuncture and East Asian medicine was not developed in a laboratory. It does not advance through double-blind controlled studies, nor does it respond well to petri dish experimentation. Our medicine did not come from the statistical regression of randomized cohorts, but from the observation and treatment of individuals in their particular environment. It grows out of an embodied sense of understanding how life moves, unfolds, develops and declines.

Medicine comes from continuous, thoughtful practice of what we do in clinic, and how we approach that work. The practice of medicine is more — much more — than simply treating illness. It is more than acquiring skills and techniques. And it is more than memorizing the experiences of others. It takes a certain kind of eye, an inquiring mind and relentlessly inquisitive heart.

Qiological is an opportunity to deepen our practice with conversations that go deep into acupuncture, herbal medicine, cultivation practices, and the practice of having a practice. It’s an opportunity to sit in the company of others with similar interests, but perhaps very different minds. Through these dialogues perhaps we can better understand our craft.

Qiological Podcast

The body holds experience in layers—some are structural, some energetic, and others deeply emotional. Nowhere is this more evident than in the pelvis, a place of both power and vulnerability, stability and flow. It’s the root of movement, the center of balance, and a space where emotions and history are stored, often in ways we don’t fully recognize.

In this conversation with Krystal Couture, we explore the relationship between the pelvis and whole-body health. With a background in physical therapy, acupuncture, and manual therapy, Krystal has spent years listening to the stories that patients tell about their bodies —especially when it comes to pelvic health. She brings a thoughtful and integrative perspective to working with this often-overlooked area of the body.

Listen into this discussion as we explore how the pelvis serves as both a structural and energetic anchor, the interplay between breath, posture, and pelvic function, how emotions and trauma can reside in the body, and the delicate art of meeting a patient where they are—physically, emotionally, and energetically.

396 Root and Power, Attending to the Pelvis • Krystal Couture

You know how sometimes patients have these weird symptoms that they think have nothing to do with who they are? 

Well, us acupuncturists are not immune to running up against our own uninhabited edges, especially when it comes to marketing and business. 

 

In this conversation we get down into the essence of our work, and why it's important to know what we do beyond the story we tell ourselves or the tools of the trade upon which we rely. 

Do you cringe when the word "marketing" shows up? Then listen in, because what you think is in the way... is the way.

Encore Episode, The Mirror of Marketing: Finding Your Authentic Voice • Marketing Mini Series 4 • MB Huwe

If you think that the experience a computer guy around building his business has nothing to do with those of an acupuncturist's, think again.

Those of us that run a small service business, be it banging out CSS code or twirling needles, have a lot more in common that you might see on first glance.

I first met Neil almost ten years ago when I blew up my clinic's website.

Over the years as we've gotten to know each other it became obvious that we often faced the same exact issues when it came to marketing, promotion and client relationships.

Sometimes it is helpful to get a little distance from our usual struggles and hear how someone in a seemingly unrelated field solves the business problems that we face on a regular basis.

Encore Episode, A Computer Guy's Guide to Marketing • Marketing Mini-Series 1

Stacey Whitcomb, the guest of this conversation was on Qiological, at the beginning of 2018, she was just graduating from Chinese medicine school and thoroughly psyched about building a business. 

 

In this episode we check in and see where she's at 8 months down the road. What's working, what needs some tuning and how the "practice of practice" informs her days and decisions.

Encore Episode, Building a Business: On The Path • Marketing Mini Series 3

Ever think about how much of what we do as healers is more about what we don’t do? Sometimes, it’s in the subtle pauses, the empty spaces, where the real magic happens. What if the art of doing less is actually the key to unlocking profound change in the body?

In this conversation with David White we immerse ourselves into the world of Nei Jing acupuncture. With decades of experience and a passion for classical Chinese texts, David has honed a unique approach to acupuncture, one that’s rooted in precision, intention, and an unshakeable respect for the unseen forces at play in the body.

Listen into this discussion as we explore acupuncture as a tool of communication, the hidden power of empty spaces, the art of needling with precise intention, and why sometimes the most effective treatments are the simplest. Along with how the Nei Jing can guide us, both practically and philosophically.

386 Nei Jing Acupuncture, Encountering the Empty Spaces • David White

There is something in the essence of a practice. At the core is something precious, true and fundamental. We all have it. But you probably don’t know what it is, and you won’t until many years down the road of pursuing the work.

Curious that what is of essence, what is at the core of our work, is hidden from us. 

It’s a journey of discovery to that which is the north star of how we work as an expression of who we are.

In this conversation with Philippe Vandenabelle we explore the “book we read again and again,” the aspects of our work that are essential to how we practice that slowly emerges over time. 

Listen into this conversation on how practitioner development is a kind of ripening, the gift of being connected to people from a different time, and how the challenges in our work are exactly what we need to discover more about the essential core from which we work.

387 Discovering the Essential • Philippe Vandenabelle

Ever notice how certain places and connections shape us in unexpected ways? Sometimes, it’s the unique character of a small town, the rhythm of a rural life, that offers opportunities you won’t find in an urban environment. It’s here where time flows a bit differently that relationships and healing move to a different cadence.

In this conversation with Katie Munger, we wander through her journey of building a practice in a small town, where her work has become woven into the fabric of the community. With over 20 years of experience, Katie reflects on how her practice and the relationships she’s cultivated have shaped her as much as she has shaped them.

Listen into this discussion as we explore the unique challenges and rewards of rural practice, the importance of being fully present with patients, the power of hands-on listening, and the challenge of following your heart, even when the path isn’t clear.

Katie’s story is a reminder that healing isn’t just about techniques—it’s about connection, presence, and being a part of something larger.

388 Practicing in Small Town America • Katie Munger

For centuries books have been part of the transmission of knowledge from one generation to another. They have always been powerful tools for learning. Especially in the early days of Chinese medicine in the West, because of their rarity. 

In this conversation with Bob Felt, one of the early publishers of Chinese medicine books in English, we take a journey back to a time when books on acupuncture were scarce, but curiosity and commitment were steadily increasing. Bob shares his story that began in the counterculture movement of the 1960s and that revolutionary spirit fueled a career that helped to bring important texts from the treasury of Chinese medicine into English.

Listen into this discussion as we explore the early days of macrobiotics, the challenges of publishing groundbreaking books, the evolution of acupuncture education in the West, and the ongoing need for practitioners to connect with their communities.

389 History Series, From Counterculture to Classics • Bob Felt

Change is usually a tangle of both challenges and opportunities. The landscape of acupuncture has been shifting, from the health of our schools to the growing acceptance of our medicine in larger healthcare systems. These transitions ask us to reflect, adapt, and discover new ways to thrive.

In this conversation with Robert Hoffman, acupuncturist, educator, and administrator, we explore the crossroads our profession is facing. With experience as the president of a school, a commissioner at ACOM, and a leader in state organizations, Robert shares his insights on sustaining and growing the profession and the institutions that train future practitioners.

Listen into this discussion as we unpack the struggles facing acupuncture schools, the rise of integrative and institutional opportunities, the demographic shifts in students, and the adaptability required to navigate this ever-changing profession.

Robert’s reflections remind us that the resilience of Chinese medicine lies in its ability to evolve while honoring its roots. His perspective offers a roadmap for ensuring our medicine continues to flourish in a world that increasingly accepts acupuncture, but doesn’t always support acupuncturists.

390 Acupuncture at a Crossroads • Robert Hoffman

Sometimes the most profound truths are found in watching what happens when we move between guidance and control. Between letting things unfold and imposing our will. 

Evan Mahoney brings a rich tapestry of experience to our discussion, from his own journey of healing through meditation and acupuncture to his explorations of dream interpretation through the lens of Korean Saam acupuncture. His path has been illuminated through serendipity, necessity, and years of dedicated study with Dr. Tae Cheong Choo. 

Listen in to this discussion on the three levels of human needs in Saam acupuncture, how dreams reveal our constitutional patterns, and why an acupuncturist's learning curve sometimes involves discovering what not to do. 

There's something illuminating about sitting with a practitioner who's willing to share both their successes and their moments of recalibration. Often enough, it's in these honest exchanges that we find the most valuable insights.

391 Meditations on Saam • Evan Mahoney

When you’re running a business, be it an acupuncture clinic, tech company, plumbing service or coaching practice there are core principles that can spell the differences between failure and success. 

In this conversation with Mark Asquith we noodle on the First Principles that apply every bit as much to the software and podcast services that he has created, as they do to creating an acupuncture practice that supports your life instead of running it.

Listen into this discussion on learning on your hidden strengths, dealing with unhappy clients, identifying bad money as a way to assess the value of a project, what community looks like in the digital age, and how the Triple I principles of Important, Interesting and Integral can help you to create a practice that you’ll enjoy working within.

223 Knowing Your Foundation and Leaning on Your Strengths • Mark Asquith

Lyt når som helst, hvor som helst

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