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Martin ”Marv” Quibell

Martin 'Marv' Quibell talks to different podcasters each week about their different shows.

Pods Like Us

Engaged Views and Disengaged Truths - 

Pods Like Us Chronicles — Episode Show Notes

Host: Martin "Marv" Quibell

Episode Summary

Marv opens with a look at the World Humanoid Robot Games in Beijing (kicking off Saturday 22 August 2026), including a robot smashing Usain Bolt's 100m record and a musing on what happens when you put an LLM inside a humanoid robot. Then it's on to the week's podcast industry news: audiobook/podcast crossover, YouTube's changing definition of a "view," Spotify's new ad and skip-ahead features, AI's growing role in podcast discovery (and its occasional gaslighting), a tribute to John C. Dvorak, and more.

In This Episode

Industry Reads

 • Frank Racioppi's Forbes piece on the audiobook/podcast listener overlap, and Noiser's audio drama adaptations of Dickens, Conan Doyle, and Austen
 • Cody McLaughlin's Substack interview with Brad Pipkin (IAB Tech Lab) on whether podcasting is becoming "the evolution of television"
 • Frank Racioppi's spotlight articles on 
This Podcast Will Kill You • and 
Auntie Please • John McDermott's Random Thoughts newsletter — praise for School of Podcasting's episode, Apple Podcast embedding woes, YouTube's payout threshold change, and the headaches of vertical video repurposing
 • Sam Illingworth's viral Substack post (40,534 views, 575 comments, 364 restacks) and his follow-up on LLMs "gaslighting" users — plus the finding that a Substack upload of 
Moby Dick • was flagged 44% AI-written
 • Stephanie Fuccio's two Substack pieces on using Stephen King's 
On Writing • as inspiration for better show notes and titling

Platform & Business News

 • Spotify's new "unskippable" ads on its own shows, with skippability elsewhere governed by contract clauses (via Podnews Daily)
 • Inception Point AI has rebranded as Liquify AI (parent of Liquid Studios), covered by the New York Times
 • YouTube redefines "view" as an "engaged view," roughly aligned with the IAB/AMP consumption-length standard — and doubles the download threshold for ad payouts from 4,000 to 8,000
 • Megaphone's advertising issues, and Flightpath's new "Automation Playbook" tool, via Podnews Daily
 • Sounds Profitable's 
That Stupid Radio • episode — Tom Webster's story of a nine-button Italian radio rendered useless when its app stopped working

Podcasting Craft & Community

 • Podmastery: Neal Veglio on checking your show name isn't taken — and the underrated problem of how your title sounds when spoken aloud (Marv's own "misheard lyrics" comparison to Sister Sledge's 
We Are Family • )
 • School of Podcasting: Dave Jackson on YouTube/Spotify changes and a potted history of Spotify in podcasting
 • In and Around Podcasting: Rob and Elsie trace the history of skipping — from 1930s reel-to-reel to Spotify's new "Skip Ahead" button — plus Overcast updates, a tribute to John C. Dvorak, and Ana Xavier's sit-down with Barack Obama
 • Into the Podverse: Tony on AI-driven podcast discovery (asking ClaudeAI, ChatGPT, Gemini, Siri, and Alexa for show recommendations), video podcasting, hosting migration risks, and how to vet download-growth offers from unsolicited emails
 • Dan Murphy (SiriusXM co-founder) on his new book, 
They Pay For Water
Comicbook Nation Corner

 • A nod to Connor Casey's "Christ on a crouton cracker" line from December 2023, and a bit of nostalgia for the old news-desk format

Faster Than Bolt, Slower Than Skip Ahead: Pods Like Us Chronicles

Liquid Content, Skip Buttons, and a Memory Walk - 

Episode Summary

This week Marv shares a personal reflection on a memory walk marking one year since his mum's passing, then runs through a jam-packed week in podcasting news — TrueFans, Spotify's skip button backlash, YouTube's tougher monetisation rules, a new AI voice platform, African podcast monetisation struggles, Disney's deal with The Overlap, and more. Plus: Marv reveals he used Claude AI to help tighten this week's script.

Timestamps

[00:00:00] Intro • — Marv's memory walk for his mum, and getting a shoutout from Sam Sethi on Podnews Weekly Review
[00:01:00] Monday • — TrueFans in Forbes, 
RSS.com • 's HLS video distribution, BBC's Acoustic Kitty episode, Stephanie Fuccio's discoverability experiment, the Spotify "skip forward" debate
[00:03:00] Tuesday • — YouTube's doubled monetisation requirements, Apple's fuzzy play-count data, BionicVO's AI voice cloning, the citation problem, Dave Campbell's "start where you are" message
[00:05:00] Wednesday • — John McDermott's radio stress dream and shrinking listening feed, a self-replicating LLM on AI Girls Club, Too Long Didn't Listen's season finale, a new Buzzsprout WordPress plugin, African podcast revenue ($3.1bn industry)
[00:09:00] Thursday • — Disney signs The Overlap for Disney+, a survey on "what is a podcast," Substack's Stripe/Africa payment problem
[00:10:00] Friday • — 
RSS.com • 's HLS video plans on Podnews Weekly Review, an Obama "podcast" from Audible, Sam Sethi's feedback on newsletter length
[00:13:00] Sign-off • — Format experiment notes, where to find the show
[00:14:00] Trailer • — Fallacious Trump

(Timestamps are approximate, taken from the transcript's minute markers — worth a quick check against the actual audio before publishing.)

Mentioned This Week

 • Frank Racioppi (Forbes) / Sam Sethi — TrueFans
 • James Cridland — Podnews Daily / Podnews Weekly Review
RSS.com • — HLS video distribution
 • John Scott Dryden — Central Intelligence (BBC)
 • Stephanie Fuccio — discoverability experiments, Substack
 • Neal Veglio — Podmastery
 • Dan Price — BionicVO
 • Dave Campbell — Substack
 • John McDermott — newsletter, "Cridlandism"/"McDermottism"
 • Grace — AI Girls Club
 • Dubble Audio & Josh Craggs — Too Long Didn't Listen
 • Gavin Gaddis & Jim Ballas — Sounds Profitable / Podbiz
 • Tony Doe & Israel Usolor — Into The Podverse
 • Rob Greenlee — New Media Show
 • Ben & Alberto — 
RSS.com
Credits

Distributed and sponsored by RSS.com. Find "Pods Like Us" wherever you get your podcasts, and all links at themarvzone.org

A Portal, Not an App: Chronicles 16 August 2026

Risk, Rears, and Reverb

Marv reunites with two old friends from the Nottinghamshire music scene — Dolby Atmos mixing engineer Kurt Martinez and music educator/dementia-charity worker Rob Huskinson — for a wide-ranging chat about immersive audio, career risk-taking, and what it actually means to teach music in 2026.

Kurt walks through how he backed into podcast/audio-drama mixing via Audible's early Atmos launch, why documentaries and scripted drama get treated completely differently in the mix (stage-setting vs. free-roaming immersion), and the gunshot-and-bullet-trajectory example that shows just how precisely spatial audio storytelling can get. He also talks through mixing Kylie Minogue's latest album in Atmos — commuting with it on AirPods Max, checking it on a Sonos speaker while doing housework, and revisiting it recently on 7.1.4 headphones to see how it's held up.

Rob brings the conversation into music education, talking about designing a curriculum that starts from what's relevant to students now rather than working backwards from music history, and his work with Open Door, a Nottinghamshire dementia day service, where he helps organise carer support events (money management, physiotherapy, nutrition) alongside the day-to-day group sessions. There's also a candid stretch on ADHD, time management, and the different but complementary ways Kurt and Rob each work in a studio.

The three of them close on the value of informal networking ("smooshy events"), the risks each of them took to build a freelance/portfolio career, and what's next for each — including Season 2 of I Am Not Nicholas, out now.

In this episode:

 • How Kurt got into Dolby Atmos, from a Guinness cinema ad to mixing 
I Am Not Nicholas • for BBC/Audible
 • The difference between mixing music, scripted audio drama, and documentary in Atmos
 • Mixing Kylie Minogue's latest album in immersive audio
 • Building a curriculum around student relevance vs. music history
 • Open Door — a Nottinghamshire dementia day service, and Rob's work with carers
 • ADHD, time management, and studio workflow
 • Career risk-taking, freelancing, and the value of informal networking
 • What's next: 
I Am Not Nicholas • S2, new Alfie Duke and Meek singles, The Script's new album

Guests:

Kurt Martinez • — Dolby Atmos mixing engineer (Audible, BBC, 
I Am Not Nicholas • , Kylie Minogue) — find him on LinkedIn and Instagram
Rob Huskinson • — music lecturer and grants/events lead for Open Door dementia day service — find him on LinkedIn

Immersive, Not Gimmicky: Gunshots, Ghosts and Kylie Minogue in 360°

The Skip Heard Around the Podcasting World - 

Spotify's "Skip Forward" fallout The big story of the week: Spotify's new ad-skipping option for premium users, first flagged by James Cridland (PodNews) and picked up by Elsie Escobar and Rob Walch on In and Around Podcasting. Marv unpacks why it's such a headache for ad-supported podcasters, traces it back to Spotify's 2018 "Active Media" experiment in Australia, and previews Neil Veglio's upcoming Podmastery episode (Monday 10th August) on how creators might respond — including making shows "less skippable."

Sodajerker Songwriting Lab — quick announcement A special one-day workshop from Bri and Si of Sodajerker on Songwriting, Friday 4th September at the Royal Birmingham Conservatoire, with songwriters Sacha Skarbek and Ben Parker. Small groups, hands-on writing, open to songwriters of any level. Details and booking: sodajerker.com/lab

Meta's $942 million New Mexico ruling A New Mexico judge has ordered Meta to pay $567 million on top of an earlier $375 million penalty, bringing the total to $942 million over harm to children and teens on Facebook and Instagram. The ruling also mandates stronger age verification, safety education, and deletion of under-13 user data. Marv connects this to the wider question of platform design and engagement, and what it might mean for podcasters who rely on social media for discoverability.

Musical tangent: Yazoo, Alison Moyet, and Prefab Sprout Prompted by a Stephanie Fuccio Substack post about the band Yazoo (Yaz in the US) and singer Alison Moyet ("Alf"), Marv goes down a musical trivia rabbit hole — including a nod to Paddy McAloon of Prefab Sprout, whose reported perfectionism has allegedly kept several albums unreleased.

Around the podcasting Substacks

 • Frank Racioppi on the new International Advisory Board for Eurowaves, and a review of fiction podcast 
American Afterlife • Neil Veglio (
Podmastery • ) on letting go of the "consistency is key" myth
 • Stephanie Fuccio on perfectionism vs. creating, and on how a podcast's real direction often only becomes clear in hindsight
 • Rob Walch explaining the AMP Accords and the IAB's role — guidelines, not commandments
 • John McDermott's newsletter and listening round-up
 • Tony Doe's 
Into the Podverse • — new podcast launches, PodGround funding news, and Elsie Escobar's 20 years in podcasting
 • A shared surprise that no black woman appears on Forbes' highest-earning podcasters list
 • Paul D Brazil's Substack piece on actors who've had songs named after them

Housekeeping An apology for a missed Wednesday episode due to a tricky multi-part edit, plus thanks to sponsor RSS.com.

After the sign-off A trailer for Keep the Flame Alive, the Olympics and Paralympics podcast.

A Dump Truck Full of Worms: Pods Like Us: Chronicles - 9th August 2026

On the Tip of My Tongue: Jonathan Hirons on Aphasia, Advocacy, and Podcasting

This episode, Marv sits down with Jonathan Hirons, host of the podcast On the Tip of My Tongue, to talk about aphasia — a communication disorder that affects language but not intelligence or memory — and how it shaped his life and work.

Jonathan shares the story of the sudden stroke that left him with aphasia, the speech and language therapy that followed, and the vital role his wife played early on using flashcards to help rebuild his vocabulary. He and Marv discuss why aphasia remains so poorly understood despite affecting more people than Parkinson's disease, and why groups and community support make such a difference for people relearning to communicate.

The conversation also traces how Jonathan's aphasia documentary evolved into a podcast, why he brought on co-host Rob Edwards to handle scripted segments, and how the show balances lived experience with expert insight. They wrap up comparing notes on production workflows, episode artwork, and the "teaser hook" technique both shows use to draw listeners in.

In This Episode

● What aphasia is, and why it's known as a "hidden disability"

● Jonathan's personal story: sudden onset, hospitalization, and diagnosis

● The road through speech therapy and relearning to read, write, and speak

● Why community groups are key to rebuilding confidence

● How a documentary film became a podcast

● Behind-the-scenes: recording with Zoom, editing in Reaper, publishing via Buzzsprout

● The importance of podcast artwork and episode "teasers"

● Where to find On the Tip of My Tongue and how to support the show

Links & Contact

On the Tip of My Tongue: tipofmytonguefilm.com

Email Jonathan: hello@tipofmytonguefilm.com

Find Jonathan on Instagram, Facebook, and LinkedIn

Pods Like Us

Contact: podslikeus@gmail.com

All links and socials: themarvzone.org

The Hidden Disability: Talking Aphasia with Jonathan Hirons

Mercedes vs. Ford: The Great Podcast Artwork Debate - 

Marv (Martin Quibell) rounds up a busy week in podcasting, featuring a special roundtable on episode artwork with NJ Belenky (PodBiz) and Neil Veglio (PodKnows, Podmastery), plus the usual roundup of podcasting news, links, and listens.

Panel: Should You Change Your Episode Artwork? (The "Mercedes vs. Ford" Question) Marv is joined by NJ Belenky and Neil Veglio for the first in an occasional series answering listener questions. Kevin Brown (host of Seaside Pod Review, The Tom Petty Project, and Ultimate Catalog Clash) asks whether shows should use one consistent piece of artwork ("Mercedes approach") or unique artwork per episode ("Ford approach").

Trailer A trailer for Creatures of the Wind, created as part of the July Podcast Prompt Challenge, plays out the episode.

Links & Mentions

 • Pod Biz — NJ Belenky
 • Pod Knows / Pod Mastery — Neil Veglio
 • Kevin Brown's shows: 
Seaside Pod Review • , 
The Tom Petty Project • , 
Ultimate Catalog ClashWhen They Was Fab • (with Ed Chen)
 • Podbites newsletter
 • Stephanie Fuccio / Melanie Goodman — LinkedIn/Substack flywheel article
 • Sounds Profitable — 
The Download • Podnews Daily — Kids Pod
 • Frank Racioppi — 
Streamlined Solopreneur • Caleruega Media — John McDermott's newsletter
 • Rick Beato's YouTube channel
 • James Cridland — 
Radio Land • newsletter
Leftlion Podcast • , 
Notts Rock Cast • Stephanie Fuccio — "Five Podcast Discoverability Elements That Help Old Episodes Get Found"
 • Andrea Coscai — 
Euro Waves • newsletter
 • MIC Media — Vic Elizabeth Turnbull
 • Tony Doe — 
Into the Podverse • Ethan Alexanian (artwork design)
 • Trailer: 
Creatures of the Wind
Get in touch: Questions for future roundtable episodes → podslikeus@gmail.com Find the show: themarvzone.org Sponsor: RSS.com

Big Bits That Jut Out the Side of Your Head: The Artwork Roundtable - Pods Like Us Chronicles.

Access All Areas: Bee France on a Lifetime of INXS

Marv sits down with Bee France, host of not one but two INXS podcasts — INXS Access All Areas and Listen Like Fans — for a sprawling, story-packed conversation about the band that has shaped her life for nearly 40 years. From an accidental introduction via a friend's Duran Duran fandom to becoming genuine friends with band members like Tim Farriss and Kirk Pengilly, Bee shares how a teenage concert obsession turned into a thriving podcasting career and a global fan community spanning 40+ countries.

They cover the band's early history and lineup origins (Guinness and Doctor Dolphin!), dig into album-by-album favourites, revisit iconic live moments (Wembley Stadium, the Aria Awards, the Brit Awards Oasis controversy), and talk candidly about the harder topics fans avoid — Michael Hutchence's death, the misconceptions around Paula Yates, and the emotional weight some fans still carry. Bee also opens up about the mechanics of podcasting: production tools, working with a co-host across cities, AI-assisted editing (and why she won't let AI fully edit a show), and her hopes for INXS's 50th anniversary and their long-overdue nomination for the Rock and Roll Hall of Fame.

Devil Loose: The Life and Music of Harry Vanda podcast

INXS : Two Podcasts, One Obsession - 40 Years inside the World of Fandom

This week on Pods Like Us Chronicles, Marv sits down with Jamie East — Head of Podcast at DGM, and creator/host of Bad Blood: Life of a Cancer — for an unfiltered conversation about turning a chronic myeloid leukaemia diagnosis into one of the most honest podcasts around.

Jamie talks about recording the first phone call within days of diagnosis, why he refused to cut the swearing out in the edit, using dark humour as a coping mechanism, his trip to Glasgow with Leukaemia UK to meet the researchers behind the science, and why he called out a rival podcast's trailer for peddling "big pharma" conspiracy nonsense. He also explains why, one year on, he's not sure there's more to say — and why that might be exactly the right place to end a show.

Content warning: this episode contains strong language throughout.

After the interview, a trailer for fellow July Podcasting Month show Fallacious Trump, followed by Marv's usual round-up of the week's biggest podcasting news and views — and closing out with a trailer for Sports Are Dumb.

The back half of this episode is Marv's usual whirlwind tour through the podcasting industry's week, pulling together insight from across the newsletter world. He touches on backing up your archive for new formats via Mia Kuroki, the discipline of staying in your lane rather than chasing every platform via Neal Veglio, and the shifting landscape at Buzzcast, Spotify and Megaphone via Gavin Gaddis. There's a nod to James Cridland's spot on Tom Holland interviewing Tom Holland, Frank Racioppi's Forbes piece championing shows that genuinely help people through hard moments in life, and Stephanie Fuccio's reflections on using AI to wrangle scattered thoughts and on the value of a good trailer. Rounding it out are GoodPods' most-viewed shows, John McDermott's take on parasocial listening habits and Netflix's secretive podcast numbers, and Tony Doe's look at AI discoverability, a rap-format chat show, and the growing podcast scene across Africa — a genuinely packed, "something for everyone" segment for anyone working in or around the medium.

The Multiverse of Marv: Jamie East, Fake Trailers and a Week in Podcasting - The Week's Roundup

From a University Dorm Room to RSS.com: The Alberto Betella Story - 

Marv sits down with Alberto Betella, co-founder of RSS.com, following a chance meeting at the Podcast Show in London. Alberto traces an origin story that stretches back two decades — from building the open-source Podcast Generator as a university literature student in Italy in 2005, to a serendipitous 2017 email from RSS.com co-founder Ben that led to the launch of RSS.com's podcast hosting platform in 2018.

The conversation ranges widely: the technical and philosophical roots of the RSS feed, why the podcasting industry is unusually collaborative rather than cutthroat, the psychology (and neuroscience) of why listeners trust podcast hosts, the promise and risk of AI in podcast production, why niche shows may outlast viral hits, the future of podcast discovery, and the thorny problem of music licensing in podcasts. The episode closes with a run of listener-submitted questions and Alberto's own podcast recommendations.

Key Discussion Points:

The origin story: Podcast Generator (2005–2018)

How RSS.com came to be

Why podcasting's competitors collaborate

The psychology of the podcast listener relationship

AI in podcasting

Listener Q&A: 

Cam (Jacked Up Review Show): • How does podcasting's technology compare to other engineering fields? → Discussion of Podcasting 2.0 tags, the location tag, and Alberto's own project, 
Atlas • (
atlas.rss.io • ), a visual network map of cross-podcast recommendations built on Podcast Index "PodRoll" data.
Gill (The Mindbuzz Podcast): • What separates shows that last 10 years from those that vanish? → Alberto's "niche over virality" thesis, and 
RSS.com • 's free-forever plan for local/niche shows.
Phil Better (The Podcast Mogul's Playbook): • How will podcast marketing change? → Preference for human-to-human cross-promotion and guesting over automated "feed drops," plus a nod to Apple Podcasts auto-linking recommended shows found in transcripts.
Stephen Nicholson (Sheer Pod Attack): • What's next in podcast discovery, especially for niche music podcasts? → Human recommendation networks (again, Atlas/PodRoll) and the unresolved global licensing problem for music-in-podcasts, including a tangent comparing it to how international postal services reconcile costs.

Alberto's own listening habits

 • Regulars: 
Podnews Weekly Review • , 
Podcasting 2.0 • , 
The New Media Show • , 
Podbiz • (by Norma Jean).
 • Personal favorite outside the industry: 
Acquired • , especially its long-form deep dives (F1, Hermès, etc.).

Trust, Transparency, and the Next 20 Years of Podcasting with RSS.com's Alberto Betella

From CIA Cats to Community: This Week in Podcasting -

This week on Pods Like Us Chronicles, Marv reflects on two long walks, a moving new podcast about cancer, and sits down with two brilliant guests shaping the future of audio drama and scripted podcasting.

In this episode:

 • 🚶 A seven-mile walk, a heatwave, and an intro built entirely out of numbers
 • 🎙️ A powerful recommendation for 
Bad Blood: Life of a Cancer • , Jamie East's raw, honest podcast about his CML diagnosis
 • 🗣️ 
Talib Jasir • (founder of Afros in Audio and creator of 
The Fussings — Until One of Us Is Dead • ) on launching 
Down the Road Media • , a new directory and creator ecosystem for audio drama
 • 🎬 
John Scott Dryden • (director/EP of 
Central Intelligence • , Goldhawk Productions) previews Season 3, Kim Cattrall, the real Eloise Page, Kelsey Grammer as LBJ, and yes — the CIA's infamous cat-spying project
 • 📰 A roundup of the week in podcasting: newsletters from Tony Doe, Dave Campbell, and Stephanie Fuccio, the British Podcast Awards diversity numbers, and this week's Mercury Podcast prompts

Guests:

Talib Jasir • — 
downtheroad.media • · Instagram/LinkedIn: @TalibJasir · Afros and Audio on Instagram
John Scott Dryden • — Director & Executive Producer, 
Central Intelligence • (Goldhawk Productions for BBC); Season 3 launches July 10

Also mentioned this week:

Bad Blood: Life of a Cancer • — Jamie East
99% Invisible • — em dash episode
Desert Skies • & 
Strange Air • — Jared Carter
Into the Podverse • newsletter — Tony Doe
"We Are Not the 51st State of Podcasting" • — Dave Campbell's Substack
Daily Tips That May or May Not Help You • — Arielle Nissenblatt
When There Was Fab • (with guest David Guerrero, on his Beatles-in-the-Philippines book)
Harry's Home • — with Helen Quigley & Hannah Puddefoot
Podcast Editors Mastermind • — filler word tips
Pod Mastery: Podcast Insights • — Neal Veglio on listener attention & discovery stats
 • Pod News Daily — James Cridland (British Podcast Awards, London Podcast Festival, Sept 3–13)
 • Stephanie Fuccio's Substack — 
podcast titles • , 
ChatGPT vs Gemini
Support the show: Pods Like Us is distributed and sponsored by RSS.com. Find all links and socials at www.themarvzone.org

Building Homes for Audio Drama (feat. Talib Jessia & John Scott Dryden) - The Week's Roundup

Episode Summary -
Host Marv speaks with writer-director Matthew Woodcock about The Divide — a 12-episode spy-fi audio drama from Definitely Human Productions. They cover the creative journey from inspiration to release, including casting, sound design, cliffhanger structure, and the case against binge culture. 

What You'll Learn -
● How a Cold War spy thriller can mirror modern social media manipulation 
● Why recording actors together in the same room transforms a performance 
● How sound design can function as a character in an audio drama 
● Why weekly episodic release beats bingeing for audience engagement 

Key Topics -
The Divide follows intelligence operative Paul Wilder across 1964 and 2025, blending spy fiction with sci-fi. Matthew discusses casting, working with sound designer Tom Dowling, and his love of classic cliffhanger storytelling drawn from Doctor Who, The Sandbaggers, and The Man from U.N.C.L.E. 

Mentioned In This Episode -
The Sandbaggers · The Ipcress File · The Man from U.N.C.L.E. · The Avengers · BBC Radio 4 Limelight · Audible's Lonely No More · True Fans platform · Atypical Artists · Big Finish · Didcot Railway Centre · Orpheus Studios Dalston 

Find The Divide - All major podcast platforms | Instagram & Bluesky: @thedividedrama 
Find Pods Like Us - All major podcast platforms | Patreon | www.themarvzone.org

The Divide with Matthew Woodcock | Spy-Fi Audio Drama & Indie Podcasting

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