161. How to Captivate an Audience

Twenty years ago, before the Freakonomics book tour, Bill McGowan taught Steve Levitt to speak in public. In his new book he tries to teach everyone else.

SOURCES:Bill McGowan • , founder and C.E.O. of Clarity Media Group.

RESOURCES:Speak, Memorably: The Art of Captivating an Audience, • by Bill McGowan (2025). • " Sheryl Sandberg Gives UC Berkeley Commencement Keynote Speech • ," (UC Berkeley, • 2016). • " Our failing schools. Enough is enough! • " by Geoffrey Canada (TED, • 2013).

EXTRAS: • " The Power of a Bad Example – A Field Experiment In Household Garbage Disposal • ," by Robert Dur and Ben Vollaard (Tilburg Law and Economics Center, • 2013). • " Unit pricing of municipal solid waste and illegal dumping: an empirical analysis of Korean experience • ," by Geum-Soo Kim, Young-Jae Chang and David Kelleher (Environmental Economics and Policy Studies, • 2008). • " Garbage, Recycling, and Illicit Burning or Dumping • ," by Don Fullerton and Thomas Kinnaman (Journal of Environmental Economics and Management, • 2002).

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