How did the Sears catalog take over the world?

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Episode
65 of 390
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43M
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Engelsk
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Both companies started as innovative retailers-- shops without storefronts. But is Amazon unintentionally following Sears' path 100 years later? Will and Mango explore the genius and pitfalls of the early Sears business, while sorting through the weirdest products in the celebrated catalog.

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