#515: Behind-the-Scenes Of My Latest DCA Launch: The Highs, Lows, & Magical Moments

How we got scrappy, rallied together, and did something we’ve never done before in the history of my business If you’ve ever been through a digital course launch, you know that it’s usually an ‘all hands on deck’ sort of situation. Things are happening fast. You’re making split-second decisions. And whether you’ve got a team of two or 20, everybody is in the trenches with you. I’ve been through more course launches than I can count on two hands, and as much prep as my team and I do to make sure everything goes smoothly, there’s always a few things that don’t go according to plan. But guess what? Those little hiccups -- where you’re forced to get creative (and a little scrappy) -- are what create the magic. Not only do you learn a ton in the process of troubleshooting, but there’s a really incredible energy and camaraderie that’s created amongst the team. In this episode, my Director of Customer Experience, Josh, joins me for a behind-the-scenes recap of our September 2022 Digital Course Academy launch -- our largest launch of the year. You’ll get an honest look at our best moments, our toughest moments, the magical ones, and everything in between. Here’s a glance at this episode...

[03:30] We got a flood of emails during our launch. Josh and his team answered over 7,000 emails in 9 days.

[05:32] The customer experience department also fielded over 600 concierge phone calls.

[09:16] We got scrappy, and everybody jumped in to help. We created a support schedule and had ‘power hours.’

[12:39] You’ve got to make answering emails a priority, otherwise you’re leaving money on the table.

[14:02] During a launch, it’s important to have people around you that will give you pep talks to help change your mindset when things get stressful.

[18:57] When you need to close a gap, I recommend that you DSD, or do something different.

[22:07] It's okay to pivot during a launch when you see a need. Trying new things and experimenting is always a great thing.

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