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Amy Porterfield

Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle.
Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.

Online Marketing Made Easy with Amy Porterfield

How to Know If You’ve Earned Your Next Big Move

I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program.

That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million.

In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right one. If you’ve ever felt pulled toward something new but weren’t sure if it was premature excitement or intuition, this conversation is for you.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Not All Pivots Are Created Equal – There’s a big difference between an impulse pivot and an earned elevation. One comes from boredom or comparison. The other comes from putting in the reps, building something solid, and feeling genuinely called forward.

2️⃣ The Right Pivot Requires Hard Questions – Before making a move, you have to ask yourself if you’re willing to make less money for a season, sit in uncertainty, look inexperienced, and let go of good in pursuit of great. If you can’t honestly answer yes, it’s not time yet.

3️⃣ Earning Your Elevation Is About Experience, Not Worth – You don’t earn your worth. You earn your readiness. When you’ve stayed in your lane, done the work, learned the lessons, and built something real, you’re allowed to grow, evolve, and want more.

Chapters:

00:00 – The Announcement That Changes Everything

01:34 – This Isn’t About Walking Away

02:21 – The Moment I Knew It Was Time

04:21 – The Two Types of Business Pivots

05:26 – What an Earned Elevation Really Means

06:34 – The Questions You Must Ask Before Pivoting

08:38 – Are You Willing to Let Go of “Good”?

11:07 – Why Most People Pivot Too Early

12:37 – You’re Worthy Without Earning It

13:39 – What Earning Your Elevation Looks Like

15:24 – Why I’m Stepping Into Deeper Work

17:03 – What I’m Launching Next

18:21 – Is This Impulse or Alignment?

19:09 – Picture Yourself One Year From Now

20:08 – Final Permission Slip

RESOURCES MENTIONED IN THIS EPISODE:

 
Introducing The Callibrae Collective, a high-level marketing coaching experience for female founders earning $150K+ recalibrate their marketing, stabilize their growth, and predictably double their revenue. Learn more here: 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! 

Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! 

See you next week!

The Pivot: Why I’m Closing the Doors to Digital Course Academy

The Webinar Strategy That's Boosting Sales (Even in a Trust Recession)

If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference.

From perfect timing to messaging shifts that met my audience where they are right now, I’ll break down everything you need to know about making webinars work in today's landscape. You'll hear why showing up live has a higher perceived value during this trust recession we're in, plus I share the three powerful questions (inspired by Alex Hormozi) that helped me close sales on the spot. 

Whether you've done webinars before or you're thinking about adding them to your strategy, this episode will show you exactly how to make them work for your business!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Webinar Timing is Everything – Get your best benefits, features, price, and link between the 45-60 minute mark. This is when attention is highest and conversions happen most.

2️⃣ Message For Where Your Audience Is Now – Instead of talking about big, flashy numbers or a jetsetter lifestyle, meet people where they are. This year, that meant focusing on relatable student success stories and helping people simply pay their bills.

3️⃣ Use Three Closing Questions to Help Decision Making – Before the Q&A, pose 3 questions: Will this get me closer to my goals? Does this increase my chance of success versus doing it alone? Can I figure out how to make the investment work?

RESOURCES MENTIONED IN THIS EPISODE:

I share insight like this every week in my newsletter! If you’re not already receiving it in your inbox, subscribe at amyporterfield.com/newsletter 

Learn more about the StoryBrand framework

Check out marketing services from Dr. JJ Peterson 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Webinars Aren’t Dead: How I 2x’d Conversions

Before You Close Your Books This Year, Make These 3 Tax-Saving Moves

When it comes to taxes, most entrepreneurs are winging it and paying the price. I’m joined by my friend and tax attorney, Braden Drake, who breaks down the must-know tax strategies that can save you thousands and help you feel confident about your business accounting.

Whether you’re already making six figures or simply want to feel prepared when it comes to bookkeeping, Braden is here to demystify LLC vs. S Corps, deductions, and the smartest year-end money moves you can make.

In this episode, we tackle the common tax mistakes online business owners make, how to structure your business for long-term savings, and what you can do right now to set yourself up for a stress-free tax season.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Stop Mixing Business & Personal Finances – One of the most common (and expensive) mistakes entrepreneurs make is skipping a separate business bank account. Keep your finances clean and organized to avoid audit headaches and missed deductions.

2️⃣ Understand the S Corp Advantage – Braden explains exactly how switching from an LLC to an S Corp (when your profit hits around $60K–$100K) can save you thousands each year and why getting this wrong could trigger IRS red flags.

3️⃣ Don’t Spend Just to “Save” on Taxes – The smartest entrepreneurs don’t buy their way into write-offs. Instead, they focus on year-end strategies that actually build wealth, like opening a retirement account, catching up on bookkeeping, and planning for profit with intention.

RESOURCES MENTIONED IN THIS EPISODE:

Get your copy of Unf*ck Your Biz: A Step-by-Step Framework to Get Your Legal and Tax Shit Legit

Subscribe to Unf*ck Your Biz

Check out Gusto

Get your copy of Profit First by Mike Michalowicz

MORE FROM BRADEN

Learn more about Braden’s offerings at notavglaw.comFollow Braden on Threads and Instagram: @notavglaw 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEWIf you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

LLC vs. S-Corp: The $10K Decision Every Entrepreneur Faces

Map Out Your Most Profitable Year Yet

When I started planning my year 12 months in advance, everything changed. I finally knew where my revenue was coming from, my team knew exactly what we were doing, and I stopped feeling like I was constantly scrambling.

Today, I'm sharing the six-step process I swear by for planning your year… from choosing your revenue drivers to getting every launch date on the calendar. And the best part? You can plan ahead and still stay flexible! You don't need to know every single detail or the "how" behind everything. Instead, we'll focusing on the "what" and the "when."

Whether you're planning for 2026 or mapping out your next six months, this episode will help you predict your revenue, feel more in control, and finally know if you're on track to hit your goals. Trust me, this planning method changed my business, and I know it can transform yours too!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Reflect Before You Plan – Before mapping out your year, look back at what worked and what didn't. Analyze your profit and loss statement, identify your most profitable campaigns, and use tools like ChatGPT to spot patterns and opportunities you might have missed.

2️⃣ Choose 2-5 Revenue Drivers (And Repeat Them) – The fewer offers you have, the better, as long as you can still hit your revenue goal. Focus on doing one or two things really well multiple times throughout the year rather than spreading yourself thin with too many different offers.

3️⃣ Assign Revenue Goals to Every Launch – Once you map out your launch dates, assign specific dollar amounts to each campaign. If you can't break down how you'll hit your yearly revenue goal, you probably won't reach it. Looking back at past performance helps you set realistic yet ambitious targets for each launch.

RESOURCES MENTIONED IN THIS EPISODE:

Join me on December 9th for a live workshop where we’ll go step by step to plan your best year yet! Get all the details at amyporterfield.com/plan 

Subscribe to my newsletter

Join the Waitlist for The Milly Club

Download Your Free Planning Calendar

Get your copy of The Gap and the Gain

Episode 37: How I Turned My Newsletter Into $300K 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How to Plan Your Next 12 Months (And Stop Winging Your Revenue)

The Low-Ticket Strategy That’s Quietly Powering High-Ticket Sales

In this episode, I’m joined by Tiny Offer® expert Allie Bjerk to uncover why small, low-ticket digital products are one of the smartest ways to grow a warm, buying audience in 2025. If your sales funnels aren’t converting like they used to (or you’ve noticed your launches feel harder), it’s not just you. Allie breaks down how the trust recession is changing the online marketing landscape and how Tiny Offers can help rebuild connection, grow your email list with qualified buyers, and even lead to $10K+ offers.

You’ll learn the difference between tripwires and Tiny Offers, how to price and position them strategically, and why these offers are converting higher than traditional freebies. This conversation will help you refresh your funnel and start turning small transactions into returning customers.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Tiny Offers Are Trust Builders – This isn’t about quick cash, it’s about creating a meaningful first purchase experience that nurtures a future high-ticket buyer.

2️⃣ Specificity Sells (And Simplicity Converts) – Instead of overwhelming your audience with too much value, meet them where they are and solve one clear problem fast.

3️⃣ Low-Ticket Buyers Can Become Your Highest Converters – People who pay (even a small amount) are far more engaged and primed to invest later. Tiny Offers can actually elevate your audience quality and boost your conversion rates.

RESOURCES MENTIONED IN THIS EPISODE:

Follow Allie on Instagram: @alliebjerk 

Learn more on Allie’s website: alliebjerk.com

Check out Kathryn Porritt’s Tiny Offer example: kathrynporritt.com 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Tiny Offers, Big Results: How to Sell in a Trust Recession

How I Use Storytelling And AI To Build A Newsletter That Converts

You know that moment when something in your business just clicks, like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now.

What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my business. And trust me, as someone who never considered herself a “storyteller,” I did not see this coming.

In this episode, I’m pulling back the curtain on how I completely reimagined my newsletter from a basic email to a storytelling-driven, data-backed strategy that brought in over $300,000 during my most recent launch. I share exactly how I structure it, how I use AI as a creative partner (without losing my voice), and why writing it myself reconnected me to the heart of my message.

If you’ve ever wondered how to breathe life into your email list or build stronger connections with your audience, this episode will show you what’s possible when you blend storytelling, strategy, and heart.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Your Newsletter Can Be A Business Growth Engine – When I stopped treating my newsletter like a checklist task and started treating it like a relationship builder, everything changed. It became more personal, more valuable, and (surprisingly!) more profitable. 

2️⃣ Storytelling Builds The Strongest Connection (And The Best Conversions) – Every newsletter I send starts with something real from my life that ties back to a business lesson. It’s the bridge between what I teach and what my audience feels, and it’s why people actually look forward to opening my emails.

3️⃣ AI Can Help You Find Clarity, But Connection Still Takes Time – I use ChatGPT as a creative partner to refine my stories and find the meaning behind them. But I still write every word with intention because automation can’t replace authenticity. 

RESOURCES MENTIONED IN THIS EPISODE:

Join my newsletter to get real strategy, zero fluff, and plenty of behind-the-scenes magic in your inbox every Tuesday! amyporterfield.com/newsletter 

Catch up on Episode 8 with Jay Schwedelson: How to Write Subject Lines That People Actually Notice 

Learn more about my Made to Scale Mastermind

Check out Kit’s Creator Network and Substack 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

How I Turned My Newsletter Into $300K

Step Into the Room That Elevates How You Think, Lead, and Grow

In this episode, I break down how to confidently decide if a mastermind or high-level program is the right investment for your next stage of business growth. I share the exact questions to ask before saying “yes,” how to spot the right community for you, and why proximity to powerful peers can accelerate your business and your mindset in ways no course or checklist ever could.

I also share what separates truly transformational masterminds from the rest and how to know when you’re genuinely ready to join one. If you’ve ever wondered whether investing in a mastermind could be what helps you reach the next stage of business, this episode will give you options to weigh, steps to take, and questions to ask so you can confidently step forward when the time is right.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Readiness Is A Decision, Not A Feeling – You don’t wait to feel ready for a mastermind; you decide to be. If your next 12 months depend on the quality of your thinking, strategy, and inner circle, it’s time to find a new room.

2️⃣ Audit The Room Before You Join It – Before investing, ask yourself four key questions:→ Do I respect the host’s business and leadership style?→ Will the conversations stretch how I think and operate?→ Can I define the result I want to walk away with?→ Am I joining from alignment or from FOMO?

3️⃣ The ROI Is Earned – Your results come from how you show up, not just who’s in the room. Offer value, build intentional relationships, and define what success looks like before you walk in the door. Then stay open the entire time because a single conversation could initiate a ripple-effect idea that shifts everything.

RESOURCES MENTIONED IN THIS EPISODE:

If you're making $500K or more in a calendar year and you’re looking to scale, I want to help you get to that million dollar point (and beyond!). Join the waitlist for The Milly Club: amyporterfield.com/milly 

Catch up on Episode 35 with Julie Soloman 

Learn more about the Made to Scale Mastermind

Check out the House of Health wellness program 

Subscribe to the Point me to First Class Podcast 

Learn more about Points Made Easy 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Mastermind Moves: The 4-Question Fit Test

Find The Hidden Profit Potential That Already Exists In Your Business

Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem.

In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers are draining your time and energy, and the mindset shifts that allow you to step into true CEO-level financial decision making.

Jamie brings practical, approachable advice to help you see your numbers differently, so you can finally stop hustling for vanity metrics and start creating a business that supports your life, not the other way around.

Whether you have digital courses, a one-to-one service, or a mix of offers, this episode will show you how small shifts in pricing, costs, and strategy can add up to massive increases in your take-home pay.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Revenue ≠ Profit — A million-dollar business at a 5% margin only nets $50K. Jamie reveals why focusing on profit over vanity revenue is the real key to freedom.

2️⃣ Identify Hidden Profit Levers — From pricing and upsells to indirect costs and offer mix, Jamie shares how small tweaks in your business model can unlock significant profit.

3️⃣ It Doesn’t Have to Be Perfect to Be Useful — You don’t need to be a CFO to understand your numbers. Even rough estimates and small shifts can create lasting impact and clarity in your business.

RESOURCES MENTIONED IN THIS EPISODE:

If you need a roadmap to finding the profit hiding in your business, Jamie’s book is here to help! Get your copy at jamietrull.com/hiddenprofit 

Join the waitlist for The Milly Club: millyclub.amyporterfield.com 

MORE FROM JAMIE

Follow Jamie on Instagram @jamie.trull 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Profit > Revenue: Tiny Tweaks, Bigger Take‑Home

Change Your Message, Attract and Book Your “Highest Self” Buyer 

Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with).

Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “highest self buyer”. This conversation is a must-listen if your content feels off, your offers aren’t converting the way they used to, or you’re ready to scale through clarity, not chaos.

Together, we dive deep into the specifics of how to shift from transactional marketing to transformational messaging. 

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Scale By Being Seen As More, Not Doing More – True growth doesn’t come from posting more, producing more, or hustling harder. It comes from being seen as the elevated and aligned version of yourself and allowing your message to reflect that transformation.

2️⃣ Start Selling To Your Highest Self Buyer – Creating content for the old version of yourself is guaranteed to keep you stuck. Julie’s framework shows you how to shift your message to attract clients who are already aligned and ready to buy.

3️⃣ Transformational Messaging vs. Transactional Messaging – Transactional marketing focuses on process, while transformational messaging sells aspiration. When your words reflect who your audience wants to become, they recognize themselves and take action faster.

RESOURCES MENTIONED IN THIS EPISODE:

Join Julie’s signature membership for just $1 to master her proven frameworks and start creating content that converts in one hour a week: amyporterfield.com/julie 

Check out House of Health on Instagram: @houseofpamelyn 

MORE FROM JULIE 

Follow Julie: @julssolomon 

Learn more about The Revenue Accelerator, Julie’s four month identity alignment container that rebuilds your messaging, positioning, and offers so your external brand finally matches the woman you’ve become: juliesolomon.net/work-with-julie

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Transformational > Transactional: Sell Identity, Not Steps

The Solopreneur Blueprint I Wish I Had 16 Years Ago

If I had to start my online business all over again today with no team, just me, I wouldn’t chase more. I’d double down on simplicity, one signature offer, and AI as my secret sidekick. This episode is your shortcut to avoid the trial-and-error that cost me years of confusion and wasted effort.

In this episode, I take you behind the curtain and share exactly what I’d do if I were building as a solopreneur in today’s world. From how to find your ideal customer, to building a story bank that makes content creation effortless, to leveraging AI as your marketing assistant, you’ll walk away with a step-by-step guide for growing a sustainable business without the overwhelm.

Because the fastest way to scale as a solopreneur isn’t doing everything. It’s doing less, but doing it better.

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Simplicity scales – One signature offer for one customer will get you further, faster, than juggling multiple products or audiences.

2️⃣ AI is your sidekick – Tools like ChatGPT, Claude, and Gemini can serve as your marketing assistant, copywriter, and researcher, freeing you up to show up live and connect with your audience.

3️⃣ Stories and testimonials are gold – Building a story bank and testimonial bank early ensures you always have powerful proof and connection points to fuel your marketing.

RESOURCES MENTIONED IN THIS EPISODE:

Sign up for my weekly newsletter 

Learn more about Momentum

Join the waitlist for The Milly Club 

MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!

Solopreneur to Six Figures: The Simple Plan That Scales

Get ready to access behind the scenes tips for book writing success.
If you’re considering writing a book - whether it’s through traditional publishing or self-publishing - this episode is a must listen. 
Grab a kombucha, iced coffee, or your favorite snack, and join me and Gabby as we talk about the steps you need to take when tackling the book writing process.
In this episode we cover a lot of ground around what you need to know including:

How to overcome the dreaded writer’s block

Ways to think about turning your digital course into a book (it can be done!)

How to access her FREE training “4 Secrets To Your Best Selling Book” 

Let me tell you, this conversation was a journey!
Whether book writing has been on your mind for a while, or you’re not sure if it’s the path you want to take -- this episode is the roadmap to help you take the leap and put pen to paper (even if it’s for a blog post only right now.) 
Rate, Review, & Subscribe on Apple Podcasts
‘I love Amy and Online Marketing Made Easy.’

#384: Should You Write A Book? With Gabby Bernstein

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