When Dave Mays was a sophomore at Harvard, he started a single-page newsletter to serve the hip-hop community he loved with a pipe dream of becoming hip-hop’s answer to Rolling Stone.

With millions of readers, a notorious annual awards ceremony, a nationally syndicated radio show, a clothing line, as well as being the first entrepreneur to introduce hip-hop to Madison Avenue, Mays’ fanzine The Source became an institution. Now, Mays turns his gaze to the world of Podcast with the new multi-media network, Breakbeat Media, built to serve the interests and perspectives of the hip-hop audience.

For anyone who’s interested in authentically marketing in a way that will be embraced by a community, Breakbeat Media offers a point of entry to reach the hip-hop community and this episode is a great first step to find your way in.