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PodcastOne

The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time. 

We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible. 

You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.

Media Roundtable

Lost in today’s media landscape? Or are you just curious as to how the industry got here?

You need to go back to Marshall McLuhan, the grandfather of media literacy, and the grandfather of this week’s special guest.

On this week’s Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) and Giles Martin ( EVP, Strategy, Oxford Road) welcome the legacy media guru Andrew McLuhan (Director & Founder, The McLuhan Institute).

Andrew’s work continues the legacy of his grandfather (Marshall McLuhan) and father (Eric McLuhan). The McLuhan family's work is enormously relevant to marketers: it’s all about the effect media and technology have on people. When marketers decide which channels to use and how to craft & place their messages, they would do well to draw on McLuhan’s insights.

Dan, Giles, and Andrew are talking: Early Media Literacy, The Media is The Message, and Hot vs. Cool. Let’s dig in.

“ Nobody loves being sold stuff, so you're already at a disadvantage. But people do love creativity. If that's not a license to have some fun, I don't know what is.”

- Andrew McLuhan (Director & Founder, The McLuhan Institute)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Medium is Still the Message: Audio, AI, and the Future

A king who forged an empire. The birth of an upstart prince. A battle for control. It’s not the new Game of Thrones, it’s a historical dive into the rise of audio, from the early days of radio to the explosion of podcasts and beyond.

The world’s only podcast solely dedicated to audio ads is back with a one-of-a-kind episode that will change your understanding of the medium forever. Presenting the Ad Infinitum Season 3 finale, Episode 16: "The Royal and The Regent: The Audio Monarchy.”

Hosted by Stew Redwine (Executive Creative Director, Oxford Road) and guided by the “esteemed bard” and guest producer Jeanna Isham (Owner, Dreamr Productions), this episode takes you on a journey back in time to explore the "Audio Monarchy."

Throw out your dry history books and put on your headphones. This unusual episode explores why audio became dominant and how the kingdom can thrive moving forward. The narrative spans from early TV jingles to YouTube CTAs, anchoring itself in the Six Sonic Laws of Audio Advertising established by His Royal Highness, King Radio:

AttentionTrustMemoryProximityMonetizationThe Covenant: 1. The promise not to abuse the listener's time and to respect their loyalty.

To discuss "The Covenant," "Who Owns Audio?", and "The Grateful Pod," the show has assembled true audio royalty. The Council includes:

• Chancellor of the Airwaves: Kraig T. Kitchin (Senior Strategic Advisor for Oxford Road)

• Royal Historian: Cynthia Meyers (Professor Emerita, College of Mount Saint Vincent)

• Royal Scribes: Tom Webster (Partner, Sounds Profitable) and Paul Riismandel (President, Signal Hill Insights)

• Royal Troubadours: Arielle Nissenblatt (Founder, Earbuds Podcast Collective), Dallas Taylor (host of Twenty Thousand Hertz podcast), and Shaun Michael Colón (Director, The Age of Audio)

Hear ye, hear ye: This is a must-listen for anyone interested in the business of sound. Join the Royal Council of Audio and step into the context of the monarchy.

“ Prince Podcasting was born on the principles of abundance, not scarcity, and focused on purposeful communication, not time sold to brands.”

 – Jeanna Isham (Owner, Dreamr Productions) 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ad Infinitum Season 3 Finale - The Ruler and The Regent

When do ads build trust and when do they break it? That’s the question at the center of this week’s Media Roundtable: Industry Edition.

Stew Redwine (Executive Creative Director, Oxford Road) is joined by Oxford Road experts Jillian Garner (Account Manager), Neal Lucey (EVP, Strategy & Product), and Kyle Jelinek (VP of Client Services) to break down what’s actually driving performance in podcasting right now.

From Podtrac’s new multi-channel ranker to Podscribe’s latest incrementality report, the team explores what matters beyond downloads. They debate long-form’s staying power, the durability of history podcasts, and what happens if ChatGPT introduces ads. Let’s dig in.

“Seeing that history podcasts are as popular as they are, it's a good reminder that people aren't actually moving away from depth. They're just adding short form on top of it.

- Jillian Garner (Account Manager, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Search for the Truth: Multichannel Rankings, PodScribe Report, and ChatGPT Ads

Imagine you’re the best at what you do… and you didn’t realize it until now.

In a creator spotlight episode of Media Roundtable: Special Edition, Dan Granger (CEO & Founder, Oxford Road) welcomes Gina Ryan (Host of The Anxiety Coaches Podcast).

Gina’s podcast is a quiet powerhouse that ORBIT ranked #1 in our Self-Improvement list. But because brands don’t usually share results with creators, she didn’t know she was a low-key marketing superstar.

Dan sat down to understand the secrets to her (formerly) secret success. They’re talking: Honest Ads, The Listening Family, and Hyper Organic Growth. Let’s dig in.

“ I just talk about it as if it's still me. I don't all of a sudden switch into: ‘And now a word from our sponsor,’ and become a radio advertisement.”

Gina Ryan (Host of The Anxiety Coaches Podcast)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

No Algorithm, No Problem: Inside the Top Performing Self-Improvement Podcast That Didn't Chase Growth

What happens when a podcasting powerhouse is also an elite marketer?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

This week, Dan Granger (CEO & Founder, Oxford Road) welcomes The Podcast Princess herself, Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting). It's hard to overstate what big Hala fans we all are at Oxford Road. She’s one of the few creators who cares as much as we do about making the ads work. (Check out her Ad Infinitum episode with our very own Stew Redwine.)

Hala’s delivered great reads and results for clients for years, and ORBIT has the receipts. Young and Profiting was #4 on our OG Podcast list, and it’s #2 in this month’s Self-Improvement ranking. But hearing how Hala approaches the ads, that performance is the least surprising thing. 

Dan and Hala put on a masterclass of creator marketing, talking: The Power of Demonstration, Letting Creators Cook, and Getting in the Weeds. Let’s dig in.

“ It's not about the channel. It's not about audio, YouTube, social, it doesn't matter. What you’re picking is the creator.”

- Hala Taha (CEO & Founder, YAP Media, host of Young and Profiting)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Podcast Princess Diaries: Inside Hala Taha’s Performance Playbook

Podcasts have walked the red carpet and settled into your living room. But where’s the industry heading next? Find out on a new Media Roundtable: Industry Edition.

Stew Redwine (Executive Creative Director, Oxford Road) breaks down the biggest stories with fellow audiophiles:

Bart Roselli • (EVP Media, 
Oxford Road • )
Courtney O'Connor • , (Director, Podcast Media, 
Oxford Road • )
Giles Martin • , (EVP Strategy, 
Oxford Road • )

The team is talking: The End of Ads, PodFraud, the Living Room Podcast, and more. Let’s dig in.

“ Is it the end of ads? No, but I do think that it's potentially an end of an era.”

-Courtney O'Connor (Director, Podcast Media, Oxford Road)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our Best Podcast Pick, PodFraud, and Is It The End of Ads?

Happy 2026! Time to dust off the crystal ball.

Will we finally get standardized measurement? Will podcasters still pick video over audio? How should you navigate a seller’s market?

Find out as we make big, bold (and accurate) predictions for 2026. All on a new Media Roundtable: Special Edition.

Dan Granger (CEO & Founder, Oxford Road) welcomes back a stacked team of podcast nostradamuses:

Hernan Lopez • , (Founder of 
Owl & Co • )
James Cridland • (Editor, 
Podnews • & 
Podcast Business Journal • )
Kyle Jelinek • , (VP of Client Services, 
Oxford Road • )
Neal Lucey • , (EVP, Strategy & Product, 
Oxford Road • )

They’re talking: Audio’s Rise, Standardization (Finally!), Seller’s Markets, and more. Let’s dig in.

“ My prediction is: the buyer's market has officially ended.”

Neal Lucey • , (EVP, Strategy & Product, 
Oxford Road • )

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Keys to 2026: Navigating a Seller’s Market, Standardized Measurement, and Going Vertical

What’s one podcast genre that’s successful for advertisers but is often overlooked?

Find out in a creator spotlight episode of Media Roundtable: Special Edition.

Dan Granger (CEO & Founder, Oxford Road) welcomes the co-hosts of the hit, faith-based podcast Girls Gone Bible, Angela Halili & Arielle Reitsma.

They’re talking: A Meteoric Rise, Brand Love, and Marketing with Faith. Let’s dig in.

“ There's no dollar amount that's worth doing anything that goes against our core mission.”

– Angela Halili, (Co-Host, Girls Gone Bible)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Rise of Faith-Based Podcasts with the Hosts of Girls Gone Bible

Does video beat audio for ROI?

The industry has pivoted hard to video. It offers massive scale and new discovery opportunities. But for years, we’ve operated inside a measurement "black box," forcing marketers to assume that a YouTube view is worth the same as a podcast download.

We now know that assumption is potentially costing brands millions.

In this Media Roundtable: Special Edition, Giles Martin (EVP of Strategy & Insights, Oxford Road) welcomes Pete Birsinger (CEO & Founder, Podscribe) to reveal the results of our industry-first report, “Re-Thinking YouTube: Why Your YouTube Ads Are Converting 25% Worse Than Audio.”[LINK] After analyzing over 1,000 campaigns across 100+ brands, the data has revealed a shocking performance gap.

They’re talking: The Black Box, Smart Methodology, and Lean-In Audiences. Let’s dig in.

“ The biggest unlocker of revenue is some way to measure the host-read embedded ads on YouTube.”

- Pete Birsinger (CEO & Founder, Podscribe)

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rethinking Youtube Podcasts: Does video beat audio for ROI?

Video podcast wars. Reaching critical mass. Radio’s reckoning… or reinvention. What was the biggest story of 2025, and how will it shape 2026?

Find out as we look back on 2025 in a new Media Roundtable: Industry Edition.

Dan Granger (CEO & Founder, Oxford Road) breaks down the stories that shaped the year with fellow audio luminaries:

Hernan Lopez • (Founder, 
Owl & Co • )
James Cridland • (Editor, 
Podnews • & 
Podcast Business Journal • )
Kyle Jelinek • (VP, Client Services, 
Oxford Road • )
Neal Lucey • (EVP, Strategy & Product, 
Oxford Road • )

The team is talking: Video Everything, Critical Mass, and Radio’s Next Act. Let’s dig in.

“ Video is definitely the big story for 2025.”

Neal Lucey, (EVP, Strategy & Product, Oxford Road)
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A Search for the Truth: Multichannel Rankings, PodScribe Report, and ChatGPT Ads

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