Why Neil & Eric Are Going Harder on Written Content Now

In episode #2628, We discuss why we are focusing more on written content and how it helps us create other types of content. We've found that creating written content, particularly in the form of tweets, is not only easier but also provides a quicker way to gauge audience engagement and effectiveness. We also emphasize the importance of organic reach on platforms like LinkedIn and Twitter, and how we are leveraging our writing skills to take advantage of these opportunities.

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TIME-STAMPED SHOW NOTES:

(00:00) Why Neil & Eric Are Going Harder on Written Content Now

(00:00) Introduction to the topic of focusing on written content

(00:07) The ease and speed of creating written content

(00:26) The advantage of quickly testing and tracking traction on Twitter

(01:09) The additional work and time required for creating video content

(01:46) The strategy of using successful written content to create blog posts and videos

(02:26) Leveraging written content on LinkedIn for increased reach

(03:02) The organic reach and trust-building potential of written content

(03:54) Recognizing the need to double down on writing skills

(04:40) The high-quality audience on Twitter and LinkedIn

(05:16) Recommendation to focus on written content for 2024

(05:37) That’s it for today! Don’t forget to rate, review, and subscribe!

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