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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this episode #3023, Eric Siu and Neil Patel discuss influencer marketing, shifting economic signals, and the role of ideation in creating impactful content. They cover website optimization, AI’s growing influence in marketing and business efficiency, and the need for strong customer development, ending with insights on how AI is reshaping SEO and consumer preferences.

TIME-STAMPED SHOW NOTES

(00:00) Influencer Marketing and Brand Partnerships

(02:54) Economic Indicators and Consumer Behavior

(06:06) The Importance of Ideation in Content Creation

(09:07) Website Optimization and Conversion Rate

(11:56) The Future of Marketing and AI Integration

(14:51) Customer Development and Market Understanding

(17:50) The Role of AI in Business Efficiency

(21:04) Traditional SEO vs. AI SEO

(23:57) Consumer Preferences in Automotive Marketing

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Ryan Trahan’s Bike Boom, AI’s Winners & Losers, and the SEO Comeback

In this episode #3022, Eric Siu and Neil Patel discuss how FIMO models can boost sales close rates, the cultural shifts reshaping marketing strategies, and the evolution of advertising across platforms like Snapchat and Pinterest. They emphasize the importance of aligning brand messaging with and deeply understanding the ideal customer for more effective marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of FIMO Models on Sales

(02:58) Cultural Shifts in Marketing Strategies

(05:45) The Evolution of Advertising and Brand Messaging

(09:41) Leveraging Snapchat and Other Platforms for Marketing

(13:54) Understanding Your Ideal Customer in Marketing

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Female Models Close 67% More Deals, the Hidden Costs in Ad Targeting, and Snapchat’s Money Play

In this episode #3021, Eric Siu and Neil Patel discuss 
Erewhon’s creative marketing approach, earnings of top OnlyFans creators, and how entitlement can block success. They also share how luck, hard work, and networking together shape business achievements.

TIME-STAMPED SHOW NOTES

(00:00) Air One's Marketing Genius

(02:59) OnlyFans Revenue Insights

(05:56) The Role of Entitlement in Success

(08:59) Luck vs. Hard Work in Business

(11:51) Networking and Opportunity

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Closing More Leads, Losing Google Traffic, and Calling Out SEO’s Biggest Lie

In this episode 3020, Eric Siu and Neil Patel discuss Air One’s standout marketing tactics, reveal insights into top OnlyFans creator earnings, and examine how entitlement can hinder success. They also highlight the balance between hard work, luck, and the networking opportunities that shape business outcomes.

TIME-STAMPED SHOW NOTES

(00:00) Erewhon's Marketing Genius

(02:59) OnlyFans Revenue Insights

(05:56) The Role of Entitlement in Success

(08:59) Luck vs. Hard Work in Business

(11:51) Networking and Opportunity

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Luxury Grocery Retention, OnlyFans Earnings, and the Role of Luck in Getting Rich

In episode #3019, Eric Siu and Neil Patel discuss how AI is reshaping YouTube content and revenue, along with growing concerns around data privacy. They also explore strategies for packaging AI content and the trade-offs between entrepreneurship and private equity control in business.

TIME-STAMPED SHOW NOTES

(00:00) ChatGPT and Data Privacy Concerns

(01:02) The Impact of AI on YouTube Revenue

(02:52) Content Creation Strategies for AI Videos

(05:59) Navigating Private Equity and Business Control

(11:48) Entrepreneurship vs. Private Equity Management

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Your ChatGPT Searches Were Temporarily Visible in Google Search Results

In this episode #3018, Eric Siu and Neil Patel discuss the value of surrounding yourself with the right peers and being intentional with networking to drive growth. They dive into continuous learning, crypto and credit rewards, and cultural views on obesity—ending with thoughts on health, genetics, and lifestyle habits.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Peer Groups

(02:07) Intentional Networking for Growth

(04:07) The Importance of Learning Loops

(06:40) Crypto and Credit Card Points

(09:15) Cultural Perspectives on Obesity

(12:54) Genetics vs. Lifestyle Choices

(15:42) Conclusion and Reflections

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Peer Groups Will Make You Rich (With A Caveat)

In this episode 3017, Eric Siu and Neil Patel discuss key takeaways from the CMO Awards in Colombia, highlighting the nuances of global marketing and regional expectations. They explore how marketing trends, AI, and SEO strategies differ for startups and established brands—and why adapting to client needs is critical for success.

TIME-STAMPED SHOW NOTES

(00:00) Insights from the CMO Awards in Colombia

(06:21) Understanding Global Marketing Dynamics

(12:46) The Impact of Marketing Sensitivity and Trends

(17:38) SEO Strategies for Startups vs Established Companies

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Marketers MUST jump on Claude agents TODAY

In this episode #3016, Eric Siu and Neil Patel discuss how wealth often follows volatility, and why embracing risk is key to growth. They cover how debt can fuel business expansion, the shifting perception of agencies, and how AI is transforming marketing by increasing speed and efficiency.

TIME-STAMPED SHOW NOTES

(00:00) The Volatility of Wealth

(02:58) Risk and Reward in Business

(05:54) The Role of Debt in Business Growth

(08:56) Agency Status in the Business World

(11:53) The Shift in Marketing Dynamics

(15:00) AI's Impact on Marketing and Employment

(20:03) Leveraging AI for Marketing Efficiency

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

You Can't Be Rich Without Volatility

In episode #3015, Eric Siu and Neil Patel discuss the value of partner marketing and the balance leaders need to strike between teaching and doing. They also cover the rising costs of podcast sponsorships and wrap up with a look at the ethical challenges in viral marketing.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Partner Marketing

(04:34) Teaching vs. Doing in Leadership

(07:39) High-Stakes Podcast Sponsorships

(10:05) Viral Marketing and Ethical Boundaries

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

What Partnering Can Be a Better Form of Marketing?

In this episode #3014, Eric Siu and Neil Patel discuss scaling content through podcasts, webinars, and short-form videos. They dive into the economics and effectiveness of webinars, the pros and cons of personal branding, and reflect on the ideal level of fame in business while juggling family life, productivity, and recruiting top talent.

TIME-STAMPED SHOW NOTES

(00:00) Podcasting for Content at Scale

(01:15) Long-form Sessions for Short-form Clips

(03:09) Webinar Experiments and Lead Quality

(06:22) Webinar ROI and Promotion Strategy

(08:32) The Value of Revenue vs. Vanity Metrics

(10:03) Navigating Fame and Brand Impact

(12:06) Managing Fan Attention in Public

(13:45) Personal Brand ROI in Recruiting

(16:26) Turning Down Speaking Gigs and Brand Deals

(18:57) Teaching Humility Through Simplicity

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How to Produce Content at Scale With Podcasting, Content, and Webinars

Today we have a special bonus episode with special guest Brian Dean from Backlinko!
 This is a highlight from Brian's talk at our Growth Accelerator Mastermind. To get full access to our exclusive content and more, go to http://www.marketingschool.io/pro
 
 Leave Some Feedback:
 
 What should we talk about next? Please let us know in the comments below
 Did you enjoy this episode? If so, please leave a short review.
 
 Connect with Us: 
 
 Neilpatel.com
 
Quick Sprout 
 Growth Everywhere
 Single Grain
 
Twitter @neilpatel 
 Twitter @ericosiu
 
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.

SPECIAL EPISODE: How to Promote Your Content Using Tactics That Work Today with Brian Dean

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