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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this episode, hosts Neil and Eric break down why AI fluency is becoming a non negotiable skill for marketers and operators. They discuss shrinking headcount, rising revenue per employee, the return of growth marketing, and how tools like cloud code, agents, and AI workflows are creating “superpower” employees. From hiring standards to real examples of AI driven productivity, this conversation explains how brands, teams, and individuals must adapt to stay relevant in an AI first world.

Key Takeaways:

AI fluency is becoming a baseline job requirement

Growth marketing is returning in a new AI powered form

Smaller teams can outperform larger headcounts with AI

Chapters:

(00:00) AI, headcount, and talent shifts

(01:40) AI fluency mandates at companies

(02:05) Bot first marketing future

(03:00) Growth marketing comeback

(05:24) AI powered growth examples

(07:36) AI as professional superpowers

(10:23) Hiring for AI forward talent

(15:45) Real AI workflows in action

Most New Hires Are Dead Weight Without These Two Things

Neil and Eric break down a controversial email marketing stunt inspired by a P hub recap, debating open rates, spam risk, and long-term brand damage. The conversation expands into X versus LinkedIn for information speed, how misinformation spreads online, why AI may amplify bad data, and how to think about hiring through a high alpha vs low beta framework. They close by debating the last real moat in business, arguing that brand, narrative, and perspective matter more than ever in a commoditized world.

Key Takeaways

High open rates can still destroy brand trust

Misinformation spreads faster than truth on social platforms

Brand and perspective may be the last defensible moat

Chapters

(00:00) Phub Email Marketing Stunt

(00:53) Spam Risk vs Open Rates

(01:41) X vs LinkedIn Information Speed

(03:56) Misinformation and Telephone Effect

(07:01) High Alpha vs Low Beta Hiring

(12:06) Paid Protests and Marketing Signals

(15:36) The Last Moat Standing

(17:03) Brand, Story, and Perspective

The P*rnhub Email Recap Marketing Strategy

hosts Neil and Eric break down why product builders get more respect than agencies, how bad agency experiences shape perception, and why products compound better than labor. They unpack AI-first teams, compensation tradeoffs, employee churn, and why going all-in on AI without people is risky. The conversation shifts to Meta’s potential Manis acquisition, AI agents in marketing, data privacy concerns, and how creators fall into audience capture through rage bait and political content.

Key Takeaways

Product vs agency perception matters

AI scales work but people still matter

Audience capture can destroy creators

Chapters

(00:00) Product vs agency perception

(01:38) Why agencies get a bad rap

(03:56) Compensation and incentives

(05:12) AI-only companies debate

(07:08) Meta and Manis acquisition

(09:13) AI agents in marketing

(11:57) Data privacy and China

(13:06) Rage bait and audience capture

Why People Hate Agencies

Discover how cloud code and AI coding tools like Claude Opus are changing who can build software, grow businesses faster, and unlock massive leverage without traditional coding skills. Neil and Eric break down why cloud code feels like a superpower, how marketers and operators can actually drive ROI, and why strategy matters more than random AI experiments. From revenue per employee data to real enterprise examples, this episode explains what AI adoption should really look like and how individuals can stay ahead in the next wave of AI-driven growth.

Key takeaways:

Cloud code unlocks non-coders to build real products

AI adoption without strategy destroys ROI

AI forward talent wins the future

Chapters:

(00:00) Cloud code explosion

(01:25) Building without coding

(03:45) AI ROI vs hype

(06:01) Enterprise AI strategy

(08:20) Revenue per employee data

(11:00) Hiring AI forward talent

(17:20) Can AI replace teams

(19:18) Why cloud code is different

How To Get Rich Using Claude Code

Neil and Eric break down why high agency is becoming more valuable than raw intelligence in the age of AI. They discuss Andre Karpathy’s views, Klarna’s AI experiment, why speed and execution now beat perfection, and how build versus buy decisions are changing. The conversation covers AI-driven productivity, the future of agencies, founder-led growth, and why adapting early is critical for entrepreneurs, marketers, and operators heading into 2026 and beyond.

Key Takeaways:

High agency beats intelligence in an AI-driven world

Speed and execution matter more than perfection

AI is reshaping agencies, startups, and big companies

Chapters:

(00:00) Agency vs intelligence explained

(00:30) Why high agency wins with AI

(01:12) Klarna, Karpathy, and AI impact

(03:00) End of large organizations?

(04:10) Build vs buy debate

(05:46) Speed, execution, and founders

(07:58) AI tools and productivity gains

(10:30) AI, GDP growth, and markets

(13:05) Why 2026 looks bullish

Why Intelligence Pales In Comparison To This

In this episode, hosts Neil and Eric break down how operator creators should price influencer deals, why most founders undercharge, and when sponsorships hurt long term business growth. They share real pricing frameworks, opportunity cost thinking, and why chasing views, creators, or bad sponsors can distract from building durable companies. The conversation also covers creator trust, AI fluency, data literacy, and why focusing on surface level metrics leads businesses in the wrong direction.

Key Takeaways

• Operator creators should price per post, not per view

• Sponsorships can destroy focus and audience trust

• Data fluency beats vanity metrics every time

Chapters

(00:00) Operator creator pricing

(02:15) Opportunity cost of sponsorships

(04:30) When to say no to deals

(06:55) Trust, brands, and audience loss

(10:28) Bad creator advice exposed

(15:46) Content vs real business growth

(18:33) AI fluency and teams

(22:10) Data over vanity metrics

How you should price yourself as an operator-creator

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In this episode, Neil and Eric break down why running a company feels like a sandwich every day, from CEO pressure and people problems to impostor syndrome and nonstop decision making. They compare founder life versus operator life, explain why investing in yourself and your team beats risky financial plays, and discuss why talent hubs like California still matter. The conversation wraps with citizen journalism, newsjacking, and how one viral story proves attention can be earned without massive budgets.

Key Takeaways

• Running a company means absorbing pressure daily

• The best investments are yourself and your people

• Long-term focus beats fast money every time

Chapters

(00:00) CEO pressure sandwich

(01:02) Founder vs CEO reality

(02:15) Price of great work

(05:02) California talent debate

(07:12) Investing in yourself

(10:28) Laser focus for 10 years

(14:00) Citizen journalism rise

(19:06) Newsjacking lessons

CEO Says Running Company Is a Sh*t Sandwich Everyday

Why are big companies not hiring in 2026? In this episode, hosts Neil and Eric break down hiring freezes at major companies, rising caution among CEOs, and why AI efficiency is replacing headcount. They discuss data from large employers, economic uncertainty, interest rates, and how leaders are planning for 2026 hiring. The conversation also covers management styles, leadership, and why people remain the best long-term investment despite automation. A must-listen for founders, executives, and anyone watching the job market in 2026.

Key Takeaways

• Why big companies are freezing hiring in 2026

• How AI is replacing headcount, not growth

• What leaders should do before hiring again

Chapters

(00:00) Why companies not hiring 2026

(01:33) Big tech hiring freezes

(03:35) Interest rates and hiring outlook

(06:54) AI efficiency vs people

(08:56) Leadership and management styles

(12:44) Direct feedback and firing fast

(17:21) Hiring strategy for 2026

Companies Are Not Hiring In 2026

Neil and Eric break down the Threads vs X mindset gap, why “victim mentality” kills progress, and how focusing on one craft can beat trying to be well-rounded. They debate early specialization vs variety using a peak-performance study, then shift into recruiting: retention conversations, paid working-case assignments, reference checks, and why talent drives marketing results. They also touch on holiday expectations in sales roles and discuss how Diddy built a massive brand reach and why power demands responsibility. 

Key takeaways:

-Stop blaming, start building.

-Master one craft, then compound.

-Hire with paid working cases.

Chapters:

(00.00) Threads vs X mindset gap

(00.26) Victim mentality vs self-made

(02.03) Focus one craft to win

(03.06) Specialization vs well-rounded debate

(04.24) Peak performance study breakdown

(07.00) Optimize for financial success

(10.48) Recruiting and retention principles

(13.36) Paid working-case hiring test

(18.42) Reference checks reveal judgment

(18.45) Holiday work and sales reality

(20.35) Diddy branding power and responsibility

(23.42) Happy holidays and 2026 wishes

Why X Crushes Meta's Threads

Google Gemini’s breakout in 2025 gets pinned on “Nano Banana,” Google’s fast image generation and editing push that coincided with Gemini MAUs jumping from 350M to 650M by October, plus momentum from NotebookLM upgrades and aggressive social distribution. Neil and Eric debate why free, bundled AI (Search AI Overviews, Chromebooks, Android) can outscale paid ChatGPT for students and everyday users, then zoom out into AI’s new marketing playbook for demand gen, ABM, and always-on agents, plus a reality check on VC data and “SEO is dead” takes. 

Key takeaways:

-Nano Banana made Gemini feel viral and usable.

-Free distribution beats “better” features for scale.

-AI is rewriting B2B demand gen workflows.

Chapters:

(00:00) What saved Google Gemini

(00:12) Nano Banana drives MAU growth

(01:10) AI Overviews massive reach

(01:43) Students choose free Gemini

(05:39) Chatbot traffic share shifts

(08:34) AI demand gen playbook

(10:38) Skepticism on VC datasets

(16:42) Luck favors consistent grind

(20:50) Holiday send-off for 2026

How Nano Banana Saved Google

Greg Lansky shares insights on capturing your customer's attention, brand and business building, and his personal entrepreneurial journey at the Leveling Up Founders event.
TIME-STAMPED SHOW NOTES:

(00:00) - Find niches with emotional intensity when building your business

(02:46) - Here’s why these kinds of niches are valuable for marketing

(04:00) - Greg Lansky shares an anecdote about capturing your consumer's attention

(08:00) - Three ways you can get attention for your brand/product

(10:30) - Leveraging intellectual data to connect with your audience 

Go to https://www.marketingschool.io to learn more!

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Single Grain << Eric’s ad agency

NP Digital << Neil’s ad agency

X @neilpatel 

X @ericosiu

 
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How To Guarantee Engagement with any Brand with Greg Lansky

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