Dangerous M&A Mistakes You Should Avoid with Deven Soni

Deven Soni shares insights from his personal experience and the valuable lessons he gained in business acquisition at the Leveling Up Founders event. TIME-STAMPED SHOW NOTES:

(00:00) - The most common mistake in business acquisition

(02:15) - Here’s how we got a customer database worth $2M dollars

(03:20) - Don't acquire a company unless you know how to run it

(05:03) - Why motivation is important in acquiring companies

(07:17) - Why it’s easier to buy big businesses

(08:20) - Here’s how you should handle employees when acquiring a company

(10:24) - Don’t change anything drastically when acquiring a company

Go to https://www.marketingschool.io to learn more!

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