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Eric Siu and Neil Patel

Neil Patel and Eric Siu bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you have a new website or you're an established business, you'll learn the latest SEO, content marketing, social media, email marketing, conversion optimization and general online marketing strategies that work today from people that actually practice marketing and operate business. Approaching 100M downloads with 2,500+ episodes, you're sure to find something that will help you grow faster. Also don't forget to subscribe to our Marketing School Youtube channel to get more marketing goodness.

Marketing School - Digital Marketing and Online Marketing Tips

In this episode #3038, Eric Siu and Neil Patel break down agency growth and revenue trends, highlighting the effectiveness of outbound marketing in driving results. They also compare capitalism and socialism, pointing to the strengths of capitalism, and close by discussing how different content formats can shape audience engagement.

TIME-STAMPED SHOW NOTES

(00:00) Agency Growth and Revenue Trends

(09:03) The Impact of Outbound Marketing

(18:38) Capitalism vs. Socialism: A Broader Perspective

(21:36) Content Formats and Audience Engagement

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Agency Trends, Capitalism vs Socialism, and Gary Vee’s Blueprint for the Next Generation

In this episode #3067, Eric and Neil discuss how content creation is shifting from keyword-heavy tactics to covering topics in depth, especially with AI reshaping SEO. They highlight the value of platforms like Reddit and YouTube for engagement, the role of AI in strategy, and the importance of addressing burnout by focusing on motivation and small wins.

TIME-STAMPED SHOW NOTES

(00:00) The Evolution of Content Creation

(02:47) Navigating SEO in the Age of AI

(05:51) Understanding User Intent and Community Engagement

(09:04) The Role of AI in Marketing and Content Strategy

(11:58) Burnout and Motivation in the Workplace

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How to Create Content for AI, Gymshark’s Sorority Play, and Rethinking Burnout

In this episode #3036, Eric and Neil discuss how AI is reshaping the job market, with fewer junior roles available and a growing demand for senior talent. They highlight the importance of adapting through upskilling, while also stressing how education and personalized learning will play a key role in preparing future workers.

TIME-STAMPED SHOW NOTES

(00:00) The Impact of AI on Hiring Trends

(02:50) The Shift in Job Roles and Responsibilities

(05:56) The Future of Work: AI vs. Human Roles

(08:57) Education and Its Role in Career Success

(11:56) The Evolution of Learning: Personalized Education

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

AI Is Killing Junior Jobs, Here’s What’s Replacing Them

In this episode #3035, Eric Siu and Neil Patel discuss the AI talent shift from Meta to Elon Musk’s XAI, the challenges of adopting AI, and the tough truths of angel investing. They also explore YouTube’s Gemini AI updates and why managing talent with a focus on revenue and training matters more than ever.

TIME-STAMPED SHOW NOTES

(00:00) Elon Musk vs. Mark Zuckerberg: The AI Engineer Exodus

(03:01) The Harsh Realities of Angel Investing

(05:57) Navigating the AI Landscape in Organizations

(08:55) The Future of YouTube: Gemini AI's Impact

(11:38) Hiring and Managing Talent in the Digital Age

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Top Talent Left Zuck for Elon, Cloudflare’s Bold Bet, AI Pilots Keep Failing, and YouTube’s AI Advantage

In this episode #3034, Eric Siu and Neil Patel discuss how to achieve virality by understanding algorithms, the rise of young entrepreneurs, and why focus is critical for business success. They also explore how to evaluate investment opportunities, avoid shiny object distractions, and the future of AI in driving social shopping.

TIME-STAMPED SHOW NOTES

(00:00) Tricking the Algorithm for Virality

(02:19) The Rise of Young Entrepreneurs

(05:13) The Importance of Focus in Business

(09:43) Evaluating Investment Opportunities

(12:26) Recognizing Shiny Objects in Business

(16:02) The Science of Content Virality

(20:37) The Future of AI and Social Shopping

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

$3.6M SaaS Founder Starts Selling Courses, The Video Formula That Made $500K

In this episode #3033, Eric Siu and Neil Patel share VC perspectives on how AI is reshaping automation, while stressing that strong relationships remain key in service-based industries. They also highlight why executives need to create content that speaks directly to their ideal audience and leverage personal experiences to build trust and engagement.

TIME-STAMPED SHOW NOTES

(00:00) Venture Capital Insights on AI Automation

(03:01) Relationships in Business Success

(05:44) Executive Content Creation and Strategy

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

AI for Agencies, Content From CEOs... What’s Actually Worth Doing?

In this episode #3032, Eric Siu and Neil share how they’re preparing for the HubSpot Inbound Conference, focusing on maximizing ROI through networking and building relationships, especially with platforms like LinkedIn. They also discuss the evolution of search, comparing ChatGPT’s rise to Google’s dominance, and how AI and deep research are reshaping user intent.

TIME-STAMPED SHOW NOTES

(00:00) Preparing for HubSpot's Inbound Conference

(02:59) Maximizing ROI from Conferences

(05:58) Networking Strategies with LinkedIn

(08:50) The Evolution of Search: ChatGPT vs Google

(11:43) Deep Research and User Intent in AI

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How We Maximize Conference ROI and the Truth About Google vs. ChatGPT

In this episode #3031, Eric Siu and Neil Patel break down ChatGPT’s ranking model, the value of fresh content, and how AI is changing marketing and hiring. They also stress linking traffic to revenue and the need to build AI skills to stay ahead.

TIME-STAMPED SHOW NOTES

(00:00) Understanding ChatGPT's Ranking Model

(03:08) The Importance of Freshness in Content

(05:51) AI as a New Distribution Channel

(09:11) Traffic vs. Revenue: The Real Metrics

(11:51) The Role of AI in Recruitment and Hiring Practices

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How ChatGPT's Search Algorithm Works, Is ChatGPT the New Distribution?, AI Recruiters vs. Humans, Does Traffic Even Matter Anymore?

In this episode #3030, Eric Siu and Neil Patel discuss how SEO strategies are evolving, stressing the need for quality content and an omnichannel approach. They break down traffic shifts from platforms like ChatGPT and Reddit, while also exploring effective content creation through YouTube and webinars to drive engagement and leads.

TIME-STAMPED SHOW NOTES

(00:00) The Evolution of SEO Strategies

(02:13) Understanding Traffic Fluctuations

(03:29) The Importance of an Omnichannel Approach

(05:13) Content Creation and Marketing Strategies

(08:56) The Role of Quality in Content Creation

(10:03) Leveraging YouTube for Engagement

(11:50) Webinar Strategies for Lead Generation

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How to Rank SEO #1 Forever, ChatGPT Traffic Crash, and a Short Form Sales Hack

In this episode #3029, Eric Siu and Neil Patel discuss how brands can leverage popular culture in marketing, drawing lessons from companies like Nintendo and Liquid Death. They highlight the risks of expanding product lines, the influence of investor pressure, and the ongoing challenge for businesses to stay relevant in competitive markets.

TIME-STAMPED SHOW NOTES

(00:00) The Power of Popularity in Marketing

(03:39) Brand Evolution and Market Positioning

(07:17) The Risks of Expanding Product Lines

(11:05) Investor Pressure and Business Growth

(15:32) The Challenge of Staying Relevant

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:

Single Grain << Eric's ad agency

NP Digital << Neil’s ad agency

X @neilpatel, @ericosiu

Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

How Piggybacking on Big Brands Drives Sales + Is Liquid Death’s Hype Killing Its Brand?

In episode #2959, Eric Siu and Neil Patel discuss the shift to quality content, using sub hooks for retention, and the value of authentic storytelling. They cover strategic networking, customer-focused strategy, and how consumer behavior shapes brand perception.

TIME-STAMPED SHOW NOTES

(00:00) The Shift from Clickbait to Quality Content
(02:57) The Importance of Retention and Sub Hooks
(05:47) Creating Authentic and Valuable Content
(09:07) Strategic Event Participation and Networking
(12:05) Rethinking Marketing Strategies and Customer Focus
(15:04) Consumer Behavior and Brand Perception

Prefer single topic episodes? Head over to our YouTube channel. 

To suggest a topic, go to https://www.marketingschool.io. 

For more content from Eric and Neil, check out Eric’s Leveling Up with Eric Siu YouTube channel and Neil’s Neil Patel YouTube channel. 

Connect with Us:
Single Grain << Eric's ad agency
NP Digital << Neil’s ad agency
X @neilpatel, @ericosiu
Instagram @neilpatel, @ericosiu 

Drop Us a Review If You Enjoyed the Episode!

Clickbait Doesn't Work Anymore, Stop Using It.. What We Are Doing Different In Marketing Than Our Competition, China Is Exposing US Brands

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