AI Products: Why ‘Good Enough’ Beats Perfect

Guest: Ferdinand Terme, Lasqo AI

Key Topics

• Why vertical AI startups are winning against tech giants • Building B2B AI products vs features • The role of human-in-the-loop in scaling AI solutions • Transitioning from consulting to AI entrepreneurship

Main Insights

Path to Entrepreneurship

• Started at McKinsey Casablanca (French-speaking Africa focus) • Joined Alma during hypergrowth (50 to 400 employees) • Explored Fintech before pivoting to AI/creative space

Building Lasqo AI

• AI designers for marketing teams in SMBs • Focused on brand-consistent visual asset creation • Accessible through Slack integration • Uses custom-trained models (LoRA) for each brand

Why Focus Wins

• Large companies struggle with maintaining quality across broad offerings • Startups can: • Build deeper rather than broader • Maintain tight feedback loops • Take calculated risks • Focus on specific use cases

Human-in-the-Loop Strategy

• Initial model training with brand guidelines • Cost-effective for B2B recurring revenue model • Client feedback drives continuous improvement • Balance between automation and quality control