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iHeartPodcasts and Locatora Studios

My Cultura

Locatora Radio is a smart, witty, culturally aware podcast that helps you make sense of the world and feel seen along the way. This podcast captures the cultural moments we are living through and pushes the conversation forward with humor, analysis and intention. Hosted by Mala Munoz, writer and producer, and Diosa Femme, writer and journalist, the show brings refreshing commentary and storytelling to unpack life as it comes.

Now in its 11th season Locatora Radio, features conversations with entertainers, policymakers, artists, and advocates whose work influences our day to day. Each episode provides a space where big ideas feel accessible, resonant, and deeply human. Thoughtful enough for public-radio listeners and fun enough for Bravo fans, Locatora Radio offers clarity, connection, and context for anyone seeking a nuanced and entertaining listen.

Locatora Radio [A Radiophonic Novela]

This week, Locatora's makeup artist & Diosa's longtime friend, Roberto Rios, joins the show as a guest host! They go way back: to his personal relationship with Diosa, his journey with Locatora over the years, and what it's really like behind the scenes of the photo shoots and events. They also talk beauty trends, the "clean girl" look, and when to splurge on a beauty product. 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

Our Makeup Artist Tells ALL! | Capítulo 277

Diosa and Mala welcome a third Locatora to this week's episode! Fitness instructor, lifestyle creator, and the internet's big sis, Vicky Loza, joins Locatora Radio as a guest host. The trio discuss the power of girl talk and the liberating practice of sharing your story. In this episode learn about ethical chisme as resource sharing, breaking free from el que dirán, and how not to make a romantic relationship the center of your universe. 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

The Power Of Girl Talk | Capítulo 276

This week Diosa and Mala dig into Chicano history and American history: Luis Valdez's groundbreaking play and film Zoot Suit, the 1943 Zoot Suit Riots, and the question at the center: who gets to call themselves American?
 
Together, they trace the Zoot Suit from a cross-cultural fashion statement into a symbol that made Mexican American youth targets of state and mob violence during World War II, and why that's so resonant today. 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

Who Gets To Be "American"? Pachucos, Zoot Suits, & The Riots | Capítulo 275

In the last few years a suffix took over the internet: "-maxxing"! First it was "looksmaxxing", then as all trends do, it multiplied! From fiber-maxxing, protein-maxxing, to beauty-maxxing, there's always room for self-improvement according to your algorithm. In this episode, Diosa and Mala dig into the internet origins of "-maxxing", how it jumped from niche forums into the mainstream, and why a simple suffix became apart of the cultural zeitgeist. Las Locatoras ask what this trend says about the current societal moment, self-improvement, and performance in late stage capitalism. Diosa and Mala also share how they're -maxxing their own lives.
 
 
 
 
 
Sources: 
 
The Suffix That Tells Us to Ruthlessly Optimize Everything
 
The Captivating Derangement of the Looksmaxxing Movement
 
Enough with the “-maxxing”
 
How I developed my glitzy personal style
 
Zoot Suit Riots

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

Latinamaxxing, Whimsymaxxing: Why Is Everyone Maxxing? | Capítulo 274

This is the World Cup episode through a Locatora lens, bringing the sociopolitical analysis to your feed. Diosa and Mala are discussing the fashion, the fandom, and the very real politics at play. Las Locatoras talk about how migration is shaping this beloved game when almost a quarter of the players in this tournament represent a country they weren't born in. 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

World Cup 2026: Fits, Fans & the Fight for Access | Capítulo 273

This week, Diosa and Mala welcome Becca Ramos to discuss her experience as a Puerto Rican in Texas, far from the diaspora cities most people associate Boricuas with. Becca is a producer on the popular podcast, Las Culturistas, but she's stepping in front of the mic with her new podcast, Welcome to El Barrio, the show she wishes she had as a kid. She talks about her conscious commitment to learning Spanish as an adult, how that's shaped (and complicated) her relationship to her own identity, and how she's championing the stories of Boricuas both on the island and in the diaspora. 
 
Don't Forget:
 
 RSVP • to our upcoming Podcast Pop Up: All That Wifey Shit is Dead with Corissa Hernandez. 6.28.26.
 WATCH • Locatora Radio exclusively on the iHeart Radio App! 
 
Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

Ni de Aquí ni de Allá: Becca Ramos on the Puerto Rican Diaspora | Capítulo 272

This week, Diosa and Mala discuss some of the films that made them feel seen, represented, or upon rewatching can now be considered queer film cannon. They dive into explicitly queer films, like "But I'm A Cheerleader", "Quinceañera", and "Mosquita y Mari" and more subtle queer films like "Mulan" and "Y Tú Mamá También." Diosa reveals the bisexual blues she feels each Pride season and Mala offers a fun solution. 
 
SOME UPDATES: 
 
 RSVP • to our Podcast Pop Up: All That Wifey Shit is Dead with Corissa Hernandez. 
 WATCH • Locatora Radio exclusively on the iHeart Radio App! 
 • We are consulting producers on a feature film called, "Las Palmas", which explores the social, political, and emotional impacts of the displacements of Latino communities in LA. The film is currently in development and we'd love to tell you all about it! Learn more about it 
here. 
Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

The Queer Media That Shaped Us | Capítulo 271

This week on Locatora, Corissa Hernandez opens up about her journey back to herself after ending an 18-year-long relationship. She shares what it's like to disentangle yourself not only from a relationship but also a business partnership. Corissa shares advice for all women entrepreneurs in committed relationships and how she's building her next venture, Hustle & Heart. 
 
Some exciting updates:
 
 • Loved this episode? Save the date for 
6.28.26., • we're hosting an event with Corissa!
 • You can now
 WATCH • Locatora Radio exclusively on the iHeart Radio App! 
 • We are consulting producers on a feature film called, "Las Palmas", which explores the social, political, and emotional impacts of the displacements of Latino communities in LA. The film is currently in development and we'd love to tell you all about it! Learn more about it 
here. • 
 
 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

How Corissa Hernandez Hustles With Heart | Capítulo 270

What does it signify when Latino/Latinx artists perform on a global stage? And is representation and visibility ever enough? This episode digs into one performance that dominated cultural conversation this past spring: Colombian pop star, Karol G, was the first Latina to headline Coachella, but her set came with a mix of celebration and critique.
 
This week Diosa and Mala dig into the cost of visibility for Latino/Latinx artists. Do these artists owe us political activism? And what does it signify when they don't meet that need? Tune in to find out! 
 
 
 
Sources: 
 
Karol G Wants to Speak Out More About ICE, but People Warn Her Not To
 
Los Hermanos Flores used Coachella for Bukele propaganda
 
Controversy surrounds Mariachi Reyna de Los Ángeles after performing with Karol G at Coachella
 
The Deal
 
Amber Frias for NBCLA
 
 
 
 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

The Cost Of Visibility & Representation | Capítulo 269

On this episode of Locatora Radio, Diosa and Mala welcome Brenda La Latina for a conversation about celebrating culture through fashion, landing major brand opportunities, and joining Latin Nation’s Peligrosa HQ. 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

How Brenda La Latina Combines Style and Activism | Capítulo 268

This week, Diosa and Mala discuss Latino representation in media, sparked by backlash over white actress Odessa A'zion being cast as a Latina character in an upcoming A24 film. Together, they review a study conducted by USC's Norman Lear Center, which highlights that Latino-led/Latino-created shows offer a more nuanced representation of Latinidad. (OBVIO!!) They also consider how digital media has lowered the barrier to entry for Latino/Latine talent. Will AI also lower the barrier to entry or is there another risk for bias? 
 
Please note this episode was recorded in early March. And there's some loud background noise at times, sorry! 

Support the show: https://www.patreon.com/locatora_productions

See omnystudio.com/listener for privacy information.

The Media Gap: Latinos Behind and In Front of the Camera | Capítulo 266

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