Minter Dialogue Episode #164 —

This interview is with Del Levin, head of the Marketing Effectiveness practice for Nielsen China, based in Shanghai. With a blue chip background in marketing at Colgate and as an American who speaks Chinese, Del is in a unique position to look at the colliding worlds of off and online advertising as well as the differences between the North American and Chinese markets. In this discussion, we talk about the challenges of evaluating ad effectiveness across the different devices and platforms, the link between watching and buying as well as some great insights on how advertising needs to evolve.

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