Welcome to the first of three industry roundtables focusing on the future of sponsorship. In each of the roundtables, we hear from six guests, from rights holders, brands, and agencies, about how they think the future of sponsorship is shaping up. Each guest will share their views and opinions across the same six questions and, joining us in this episode, are: Joel Seymour-Hyde • , Octagon • Managing Director, UK; Sophie Morris • , who is not only the Strategic Marketing & Sponsorship Director of Millharbour Marketing • , but also Board Director of the European Sponsorship Association • and Advisory Board Member for the Institute of Sport Business at Loughborough University • ; Sven Gloor • , Global Manager - Rugby Partnerships at HSBC • ; Josh Kritzler • , Co-Founder at 4FRONT • ; Andrew Mikhail • , Chief Commercial Officer at the Parramatta Eels National Rugby League Club • ; and Brendan Moynihan • , Executive Vice President, Consulting and Sponsorship Activation at SPORTFIVE Enjoy.

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