Some people are sales naturals while some have worked hard to be good at it, some struggle with it and some hate that part of sponsorship. However, if you aren’t involved in upfront sales then your delivery and management elements will most likely flow into renewal discussions and so sales come into play then. There are many traps to fall into in sales and we all have areas we could be better at or even just benefit from some fresh, non-sponsorship industry, views. Besides, there aren’t too many people in the sponsorship industry that can call themselves sales experts and have nothing left to learn. One person who is an expert, is Trent Leyshan, Founder of Boom! Sales and Trent joins us on the show to provide advice so you can sell effectively. If you want to find out more about Trent, BOOM! Sales or his books, connect with him on LinkedIn or visit www.boomsales.com.au Also on this episode, our MD, Mark Thompson, joins us to discuss the key to sponsorship relationships. Of course, it is delivery but not the kind you think! Enjoy

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