There’s no doubt that the pandemic whacked us all and there was a period where we were so reactive to what was going on, and how it played out in different markets, that it felt like we just couldn’t catch our breath. These days, however, we have mostly started moving forward, some markets differently to others. And in that, we’ve seen some really innovative work. One section of the sponsorship industry that has been a source of great wisdom, guidance, leadership, and innovation, to both rights holders and brands, has been agencies. Of course, brands and rights holders are full of really smart people, lots of our listeners, but, interestingly, the smart people at agencies, combined with their unique views from working with a wide array of rights holders and brands, gives us a much more holistic view of the industry right now and where it is going, especially considering that so many agencies work across multiple geographic regions. In this episode, we continue hearing from inside an agency by welcoming Stephen Hutchison, Managing Director at Fuse, in London, who discusses the industry right now and where it is going. Fuse, who are powered by Omnicom Media Group, provides marketing and commercial services for brands and rights holders specialising in partnerships and experiences across sport, entertainment, causes, and culture. Stephen has experience in leading projects across many of the world's leading platforms including; UEFA Champions League, Olympics, World Cup, F1, and the America's Cup for brands including Nissan, HTC, McDonald's, Vodafone, and Visa. We also hear from Daniel Collier-Hill, KORE’s Commercial Director – APAC, who has delivered part two of his three-part blog series which focuses on hacking sponsorship. Daniel joins us to discuss the blog which looks at 'After the Chaos' and specifically hacking asset management and hacking creative. Enjoy.

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