Big sponsorship announcements are not commonplace right now; as we still aim to get back to whatever normal is going to look like post-pandemic. That is why it was great news to hear that Football Australia recently announced that the Commonwealth Bank will become the official naming rights partner and bank of the Australian national women’s team, known as the Matildas, as well as the Junior Matildas and Young Matildas, from August 2021. The initial four-year partnership will inject millions of dollars into elite women’s football and grassroots initiatives around the country, and it’s just the start of what is set to be an exciting new partnership. It is great news for Football Australia as it comes as they move into a huge cycle of Olympics 2021 and 2024, the Asian Football Confederation Asian Cups 2022 and 2023, and, of course, FIFA World Cups 2022 for men but also the Women’s FIFA World Cup 2023 which will be hosted by Australia and New Zealand. Further, and another feather in football’s cap, is the latest Sport Australia Ausplay study which reaffirms football’s position as the number one team sport in Australia for both men and women. The platform is certainly set to accelerate football’s long-term growth and the Commonwealth Bank and Football Australia’s other commercial partners will play a huge role in that growth. In this episode, Tom Rischbieth, Head of Commercial and Events at Football Australia, takes us inside the exciting Commonwealth Bank partnership as well as Football Australia’s wider commercial program. You can connect with Tom on LinkedIn or learn more about Football Australia here. Eva Rieder, Sr. Marketing Manager at KORE Software, also joins us to discuss her latest blog, How to Modernize Your Sponsorship Strategy. Enjoy

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