We are human. We’re emotional beings, and sometimes we get swept up in the heat of the moment and our words don’t always line up with our intentions. Before we podcast about it or tweet about it or email our list, pouring out our emotions. Pause. Write it out for yourself. Then reflect. Is this how you want people to see you? Is this reflective of your brand? Of your show’s goal? Of how you want to serve your audience? How is your audience feeling right now, and how do you want them to feel after they listen to your show? How do you want them to feel when they think about you 10 years from now? These feelings are your legacy. They are your brand.