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Hidden Brain

Shankar Vedantam

Why do I feel stuck? How can I become more creative? What can I do to improve my relationships? If you’ve ever asked yourself these questions, you’re not alone. On Hidden Brain, we help you understand your own mind — and the minds of the people around you. (We're routinely rated the #1 science podcast in the United States.) Hosted by veteran science journalist Shankar Vedantam.

What would you have done? It's one of the most enduring questions in psychology. We all like to think that in a moment of crisis, we'd rise to the occasion and show courage. And yet many of us have had experiences where we followed orders and did what we were told to do. This week, we talk with psychologist Sunita Sah about the reasons why many of us silence ourselves and follow orders, and how we can align our words and actions with our values.

In today's conversation, Shankar mentioned our episode with Timur Kuran, in which we talk about self-censorship and a concept called "preference falsification." You can find that episode here. And if you'd like to try Hidden Brain+ and hear our bonus conversation with Sunita Sah, you can sign up for a free trial at apple.co/hiddenbrain or support.hiddenbrain.org. Thanks for listening!

Marching To Your Own Drummer

With the holidays fast approaching, many of us are hunting for that special something for the special someones in our lives. It’s how we show we care about them. So why is it so hard to find the right gift? This week, we revisit a favorite 2022 conversation with researcher Jeff Galak. We'll discuss why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift-giver. 

Looking for a holiday gift for a fellow Hidden Brain fan? You can now give a gift subscription to Hidden Brain+! Or if material gifts are more your style, go to shop.hiddenbrain.org to find Hidden Brain t-shirts, mugs, stickers and more.

The Secret to Gift-Giving

Every day, we leave small traces of ourselves online. And we might not realize what these traces say about us. This week, computational social scientist Sandra Matz explores how understanding what we actually do online – not just what we think we do – can help us improve our lives. 

Looking for a last-minute holiday gift for a fellow Hidden Brain fan? You can now give a gift subscription to Hidden Brain+!

What Your Online Self Reveals About You

It's happened to all of us: We're in the shower, or on a walk, and boom — a big idea or a brilliant solution appears out of nowhere. These sorts of insights often seem to arise without explanation. But researchers increasingly find there is a science to cultivating creativity. This week, social psychologist Sheena Iyengar shares research and case studies of innovation, and discusses what these examples tell us about the alchemy of creative breakthroughs. 

Looking for a last-minute holiday gift for a fellow fan of Hidden Brain? Consider giving them a gift subscription to Hidden Brain+!

How to Be More Creative

We’re often drawn to people who appear to be true to themselves. Yet showing our authentic selves to the world can be terrifying. This week, we kick off 2025 with a new series, “Wellness 2.0.” We’ll go beyond New Year’s resolutions to take a deep look at how we can approach our lives with a sense of meaning and purpose. Today on the show, we begin our series with researcher Erica Bailey, who studies authenticity and what it means to truly be ourselves.

Happy New Year from all of us at Hidden Brain! If you liked today's episode, please check out our companion Hidden Brain+ conversation with Erica Bailey. We've extended our free trial period to 30 days for listeners who sign up via Apple Podcasts during the month of January. To try Hidden Brain+ on Apple Podcasts, click the "try free" button on our show page in the app, or go to apple.co/hiddenbrain.

Wellness 2.0: Be Yourself

From time to time, all of us are called upon to do hard or even seemingly impossible things. Do we rise to the occasion, or do we fall short? Today on the show, we examine the psychology of pushing through a crisis. We talk with psychologist Adam Galinsky about great leaders, and what they can teach us about being steadfast in the face of challenges.

For more on leading during moments of crisis, please check out "Wellness 2.0: The Power of Perspective," our companion conversation with Adam Galinsky. It's available for listeners to our podcast subscription, Hidden Brain+. Right now is a great time to try Hidden Brain+, as we’re extending our standard seven-day trial period for subscribers on Apple Podcasts. Sign up in January and you’ll receive 30 free days to try it out. You can sample Hidden Brain+ by finding the show in Apple Podcasts and clicking "try free." Or go to apple.co/hiddenbrain. Thanks for listening!

Wellness 2.0: Rising to the Occasion

We all have to make certain choices in life, such as where to live and how to earn a living. Parents and peers influence our major life choices, but they can also steer us in directions that leave us deeply unsatisfied. This week: a favorite conversation with psychologist Ken Sheldon about the science of figuring out what you want. He says there are things we can do to make sure our choices align with our deepest values.

If you're not yet a member of Hidden Brain+, this is a particularly good time to give our podcast subscription a try. We’re extending our standard seven-day trial period for listeners on Apple Podcasts. Sign up in January and you’ll get 30 free days to try it out. If you're listening in Apple Podcasts, just go to the Hidden Brain show page and click "try free." Or you can go to apple.co/hiddenbrain and click "try free.” Thanks for listening and supporting the show — we really appreciate it.

Wellness 2.0: Who Do You Want To Be?

It’s no exaggeration to say that the world in 2025 can be ... a lot. Sometimes it may seem that tuning it all out is our only option. This week on Hidden Brain, we talk with researcher Sarah Jaquette Ray about how we can reclaim our sense of efficacy and purpose in the face of big, systemic problems like climate change. Then, we bring you an audio essay from writer Pico Iyer, who shares his thoughts on how we can regain our footing when life is overwhelming. 

If you're not yet a member of Hidden Brain+, this is a particularly good time to give our podcast subscription a try. We’re extending our standard seven-day trial period for listeners on Apple Podcasts. Sign up in January and you’ll get 30 free days to try it out. If you're listening in Apple Podcasts, just go to the Hidden Brain show page and click "try free." Or you can go to apple.co/hiddenbrain and click "try free.” Thanks for listening and supporting the show — we really appreciate it.

Wellness 2.0: When It's All Too Much

"Life is what happens to you while you're busy making other plans." It's been 45 years since John Lennon sang that line, yet it's an idea that continues to speak to an uncomfortable truth. While we all like to think we have some measure of control over how our lives will unfold, our plans are often upended by unknown events and curveballs we couldn't have predicted. This week, we conclude our Wellness 2.0 series by talking with political scientist Brian Klaas. He studies how we respond to the random events that shape our lives, and how we can turn them to our advantage.

If you enjoy this episode, be sure to check out "Wellness 2.0: Engineering Luck," our companion conversation with Brian Klass for Hidden Brain+ subscribers. We'll talk about the unexpected benefits of embracing the role of randomness and chance in our lives. If you're not yet a member of Hidden Brain+, this is a particularly good time to give our podcast subscription a try. We’re extending our standard seven-day trial period for listeners on Apple Podcasts. Sign up in January and you’ll get 30 free days to try it out. If you're listening in Apple Podcasts, just go to the Hidden Brain show page and click "try free." Or you can go to apple.co/hiddenbrain and click "try free.” Thanks for listening and supporting the show — we really appreciate it.

Wellness 2.0: The Art of the Unknown

Holding a grudge can feel like a form of justice, a way of punishing those who have wronged us. But psychologist Fred Luskin says that more often than not, grudges don't hurt the targets of our anger. Instead, they only hurt us. This week, we explore the lingering effects of long-standing animosities, and how to let them go.

If you enjoyed today's conversation, be sure to check out these classic Hidden Brain episodes about apologies and forgiveness:

The Power of Mercy

Healing 2.0: The Power of Apologies

How to Make Amends

No Hard Feelings

Uber is built on the scourge of surge. When demand is high, the company charges two, three, even NINE-POINT-NINE times as much as normal for a ride. Riders hate it . . . but not so much that they stop riding. Yep, "dynamic pricing" has helped the company to grow into one of the largest taxi services in the world. What's the psychology behind it? Shankar sits down with Uber's Head of Economic Research Keith Chen to talk about when we're most likely pay for surge, when we hate it the most, and why monkeys would probably act and feel the same way. That's right. Monkeys.

Episode 31: Your Brain on Uber

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