Does the NWSL know what soccer fans want?

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The NWSL is coveting new eyeballs and growth. But, after an announcement that the league would be establishing a "league supporter's group" as a sponsorship collaboration with an energy drink named Unwell, many are wondering if the NWSL actually understands soccer fans.

This week, Full Time hosts Tamerra Griffin and Meg Linehan discuss tension in the relationship between the league and its supporters. With the help of voices from four different NWSL supporter's groups from across the country, Tamerra and Meg unpack what values are most important to key community stakeholders and where the NWSL might well be falling short.

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Articles mentioned on the show:

Full Time Newsletter: Feeling ‘Unwell’ about a brand activation

Fan who used hateful language toward Barba Banda banned by Gotham FC

NWSL missed a chance to help Barbra Banda amid bad-faith attacks. More are inevitable

State of the League: Before the NWSL can take on the world, it must find its place in the U.S.

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HOSTS: Tamerra Griffin, Meg Linehan

GUESTS: Jaimie Calderon, Tina Ettlin, Douglas Reyes-Ceron, Kirsten Ross

PRODUCER: Theo Lloyd-Hughes

VIDEO PRODUCER: Lia Griffin

EXECUTIVE PRODUCER: Emily Olsen

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Get in touch: fulltime@theathletic.com

Follow on Instagram and TikTok: @tafulltime

Subscribe to the Full Time newsletter here

Visit the Yahoo Women's Sports hub here

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