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Financial Times

The Financial Times's Jonathan Moules talks to entrepreneurs about building successful brands, giving birth during a funding round, and rebuilding a reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. Produced by Fiona Symon

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FT Start-Up Stories

In a new FT business education podcast, you can hear Jonathan Moules in conversation with entrepreneurs on the front line, who tell stories of building a successful brand through tweets, giving birth to a child in the middle of a funding round, and rebuilding a business reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. This ten-part series starts on Monday October 26.

 Hosted on Acast. See acast.com/privacy for more information.

Successful entrepreneurs tell their stories

Alberto Lopez tells Jonathan Moules how he developed his idea for Alva, a corporate reputation management service, in the British Library. What's really important, he says, is that you do something you know well: "Knowledge of the domain is key."

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Episode 1 - The idea

Andy Harter funded his technology start-up with an early version of crowd funding. He tells Jonathan Moules how fans of his software provided an excellent source of seed capital and market research

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Episode 2 - Funding

Entrepreneur Martin Spiller tells Jonathan Moules that using recruitment professionals doesn't always make sense when you are looking to hire graduates. He found a talented designer for his design start-up by chatting to a barista.

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Episode 3 - Hiring

James Watt found the secret of success was building a community of fans for his craft beer. They have provided investment, ideas and even helped find locations for his expanding network of bars.Picture credit: Rosie Hallam

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Episode 4 - Getting close to your customers

The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales. Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense.

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Episode 5 - Setting the right price

Alex Cheatle's business had a near-death experience when he lost customers after the dotcom bubble of the late 1990s burst. He tells Jonathan Moules that the experience proved invaluable.Music: Kevin MacLeod - Off to Osaka

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Episode 6 - Making the most of failure

Maria Sipka was looking for a US business partner for her marketing company Linqia when she became pregnant and found herself in the middle of a crucial funding round within hours of giving birth. She tells Jonathan Moules her story.

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Episode 7 - How to manage when family life intrudes

Branding is about more than just a logo, says Adrian Lomas of digital marketing company Blueleaf. It's about defining a clear purpose for your business and making sure everyone - from staff to customers and competitors - know what that is.

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Episode 8 - Defining your brand

Andrew Mullinger of Funding Circle tells Jonathan Moules why he and his co-founders opted for a rapid rate of growth and the difficulties that entailed.

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Episode 9 - Going for growth

Gary Grant found that his "ethical" approach to business that put people before profits helped his toy shop chain thrive when others were closing down.

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Series 3: How to thrive in a downturn 4/10

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