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Financial Times

The Financial Times's Jonathan Moules talks to entrepreneurs about building successful brands, giving birth during a funding round, and rebuilding a reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. Produced by Fiona Symon

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FT Start-Up Stories

In a new FT business education podcast, you can hear Jonathan Moules in conversation with entrepreneurs on the front line, who tell stories of building a successful brand through tweets, giving birth to a child in the middle of a funding round, and rebuilding a business reputation in the wake of bankruptcy. Real stories from those who've done it, from idea to exit. This ten-part series starts on Monday October 26.

 Hosted on Acast. See acast.com/privacy for more information.

Successful entrepreneurs tell their stories

Alberto Lopez tells Jonathan Moules how he developed his idea for Alva, a corporate reputation management service, in the British Library. What's really important, he says, is that you do something you know well: "Knowledge of the domain is key."

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Episode 1 - The idea

Andy Harter funded his technology start-up with an early version of crowd funding. He tells Jonathan Moules how fans of his software provided an excellent source of seed capital and market research

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Episode 2 - Funding

Entrepreneur Martin Spiller tells Jonathan Moules that using recruitment professionals doesn't always make sense when you are looking to hire graduates. He found a talented designer for his design start-up by chatting to a barista.

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Episode 3 - Hiring

James Watt found the secret of success was building a community of fans for his craft beer. They have provided investment, ideas and even helped find locations for his expanding network of bars.Picture credit: Rosie Hallam

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Episode 4 - Getting close to your customers

The Brompton folding bike has grown into a global brand sold in 43 counties. During the recent downturn, it raised its prices by over 65 per cent without putting a dent in sales. Finance director Lorne Vary tells Jonathan Moules why having a bold pricing strategy makes sense.

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Episode 5 - Setting the right price

Alex Cheatle's business had a near-death experience when he lost customers after the dotcom bubble of the late 1990s burst. He tells Jonathan Moules that the experience proved invaluable.Music: Kevin MacLeod - Off to Osaka

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Episode 6 - Making the most of failure

Maria Sipka was looking for a US business partner for her marketing company Linqia when she became pregnant and found herself in the middle of a crucial funding round within hours of giving birth. She tells Jonathan Moules her story.

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Episode 7 - How to manage when family life intrudes

Branding is about more than just a logo, says Adrian Lomas of digital marketing company Blueleaf. It's about defining a clear purpose for your business and making sure everyone - from staff to customers and competitors - know what that is.

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Episode 8 - Defining your brand

Andrew Mullinger of Funding Circle tells Jonathan Moules why he and his co-founders opted for a rapid rate of growth and the difficulties that entailed.

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Episode 9 - Going for growth

The Drum is a magazine and events business for the marketing industry. It was well regarded but not particularly profitable, and Diane Young its chief executive found herself looking for ways to boost her flagging motivation. She tells Jonathan Moules how she turned things around.

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Series 2: Learning and the lean start-up 3/10

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