The Billion Dollar Influencer Economy

  • Af
  • Episode
      1651
  • Published
      15. nov. 2024
  • Forlag
0 Anmeldelser
0
Episode
1651 of 1813
Længde
30M
Sprog
Engelsk
Format
Kategori
Fakta

There are a reported 13 million full time influencers in the U.S. today. According to Goldman Sachs, the influencer economy is worth around $250-billion, a number expected to double by 2027.

Despite its quick rise, the influencer economy remains a nascent industry that, in many ways, has no meaningful oversight or standard and practices.

We're joined by Emily Hund, author of 'The Influencer Industry: the quest for authenticity on social media' to better understand one of our quickest growing cultural and economic sectors, and the need to professionalize the industry, before it's too late.

In this episode, we refer to a previous installment of Front Burner, which you can find below:

The Dark Side of Family Influencers Apple/Spotify

For transcripts of Front Burner, please visit: https://www.cbc.ca/radio/frontburner/transcripts


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036

Other podcasts you might like ...