Deciem and the death of Brandon Truaxe

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  • Episode
      62
  • Published
      23. jan. 2019
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Episode
62 of 1847
Længde
29M
Sprog
Engelsk
Format
Kategori
Fakta

Brandon Truaxe, the founder of Canadian skincare company Deciem, has died after a year-long public unravelling. He built 'The Abnormal Beauty Company' into a worldwide brand through a combination of radical pricing and social media marketing. But his increasingly erratic behaviour, documented on his company's Instagram account, ultimately cost him his position as CEO. Senior business reporter Aaron Saltzman takes us inside Truaxe's story.


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