Why acid reflux killed spiked seltzer

The beverage industry is witnessing a significant shift as Gen Z consumers increasingly reject carbonated drinks in favor of still alternatives. Young adults are moving away from bubbly alcohol due to physical discomforts like bloating and acid reflux, which medical experts link to rising rates of digestive issues. In response, major companies are aggressively expanding their portfolios of non-carbonated canned cocktails, such as hard teas and lemonades, to capture this growing market. This trend is reshaping the alcohol sector, as "flat" beverages now account for a much larger share of new product launches than in previous years. Industry leaders observe that this demographic prioritizes drinkability and digestive health, leading to a surge in demand for fizz-free options. Consequently, the race is on for brands to innovate with still refreshments that cater to the evolving preferences of the next generation of drinkers.