When Cybersecurity Marketing Fails to Reach the Buyer

All links and images can be found on CISO Series. Check out this post by Patrick Garrity of VulnCheck for the discussion that is the basis of our conversation on this week's episode, co-hosted by David Spark, the producer of CISO Series, and Steve Zalewski. Joining them is Tom Doughty, CISO, Generate:Biomedicines. In this episode: • The 3Ms of product clarity • Buzzwords work because buyers aren't experts • Investor pressures distort messaging • Threading the needle Huge thanks to our sponsor, Alteryx

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