All links and images for this episode can be found on CISO Series Cyber sales is hard. But don't let the difficulty of doing it get in way of your good judgement. So what is the right way to follow up with a CISO? Check out this post for the discussions that are the basis of our conversation on this week’s episode co-hosted by me, David Spark (@dspark), the producer of CISO Series, and Geoff Belknap (@geoffbelknap), CISO, LinkedIn. Our guest is Jack Kufahl, CISO, Michigan Medicine. Thanks to our podcast sponsor, SolCyber At SolCyber we're hell-bent on delivering Fortune 500 level cyber security for small and medium-sized enterprises. When you're being targeted by the same bad guys, nothing else will do. We bring to the table a curated stack of leading technologies and around-the-clock SOC support, all simply priced per user. Let us do the heavy lifting. In this episode: What is the right way to follow up with a CISO? How to prevent the difficulty of sales from clouding your good judgement? What are some ideas on how best to reach out to CISOs and other potential customers?