6- Dr. Sudy Majd @Candid Co: How to do user research rooted in business II

Sudy Majd is a customer experience research lead at Candid Co. In the fifth episode, I spoke with Bobby, a colleague of Sudy, and we talked a lot about the way they do user research at Candid Co so it only made sense to dive deeper into these topics with Sudy. She has a PhD specialized in consumer behavior and behavioral economics. In the episode we spoke about: • doing proactive user research that anticipates rather than reacts to business challenges, • how to mix qualitative and quantitative research methods, • and how to find the right profiles for your research questions. Show notes: • 1:50 What did Sudy do before joining Candid Co? • 6:20 How does academia work translate into Sudy's work at Candid Co? • 8:20 An example of behavioral economic applied to Candid Co • 11:00 How to proactively create briefs for user research • 15:10 Research methods that Sudy uses in her work • 19:50 What is a suitable sample size for quantitative and qualitative research • 22:05 How to phrase questions for interviews and questionnaires • 26:50 How to find the right profiles for user research? • 35:30 How to bundle different research questions in one study • 37:20 How does Sudy synthesise learnings? • 39:30 What are the common mistakes that beginners make? • 42:10 Who is part of the research team at Candid Co? • 43:20 What one thing about design that surprised Sudy in a positive and one in a negative way?