1- Trent Huon @IDEO: Not thinking about business is bad design

Trent Huon is a business design director at IDEO Munich. After finishing his MBA, he first worked as a management consultant. As he never went through official design training, he had to learn design on the job when he joined IDEO. We talk about his transformation into designer and about the relevance of business in design. Some of the topics we covered in this episode are: • how to show non-designers the value of design, • why spending some time thinking about business is super valuable and, • how you can start thinking about the business side of design even if you know nothing about it. If you want to learn more about business, visit beyondusers.com where you can take a 5-day email course - A mini MBA for designers. In these emails, I present five business concepts that are relevant for designers.