Bacardi vs Pernod Ricard | Rum and Revolution | 1

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Episode
340 of 664
Længde
26M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

When family-run rum maker Bacardi was kicked out of Cuba in 1960, it vowed to go to extremes to get revenge on Fidel Castro. So when French spirits conglomerate Pernod Ricard cuts a deal with Castro’s government to share in the fortunes of Cuban-made Havana Club rum, Bacardi declares war on Pernod Ricard, too.

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