What Can We Do About Fake Reviews?

0 Anmeldelser
0
Episode
113 of 1923
Længde
18M
Sprog
Engelsk
Format
Kategori
Økonomi & Business

If you have ever bought something in an online shop or been to a restaurant, chances are you’ve read a review for it, apparently written by a customer. And chances are you’ve also spotted more than a few suspicions ones, which stand out for their unqualified and lavish praise while being unusually free of personal details, or perhaps because they appear as a diatribe of awfulness designed to put you off forever. Who wrote those? In fact, there's a whole industry surrounding fake reviews - and it matters because more and more of us are buying things online and relying on other people's online advice to make the right choice. Freelance journalist Oobah Butler talks to us about his entire fake restaurant in London, James Kay, at review site Tripadvisor, tells us how they try to weed out inventions such as Oobah’s and brand reputation consultant Simon Wadsworth lays on tips for consumers and businesses.

(Picture: Customer review rating. Credit: Getty)


Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Prøv nu
DK - Details page - Device banner - 894x1036

Other podcasts you might like ...